Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!
At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.
Your Role:
Reporting to the Director of Sales for the West, this individual will grow our regional presence in the Pacific Northwest within traditional grocery. The Pacific Northwest region features unique retailers, diverse needs, and personalities, as well as strong competition. This role is focused on making HQ calls and managing a diverse broker network in order to deliver our sales goals. Our ideal candidate for the role is extroverted, competitive, and resourceful, as well as able to utilize syndicated data to help gain new distribution. This role will work independently and collaboratively with business development, trade management, and the category team to help Vital Farms succeed at regional accounts.
What You'll Do:
- Visit regional independent retailers to build relationships, earn trust, and provide customer-first solutions
- Manage headquarter sales calls for key Pacific Northwest region existing/potential customers
- Build and maintain rapport with key distributors and customers; identify new customer opportunities
- Build a strategic and collaborative annual trade promotion calendar for key customers and execute distributor promotions for independent accounts
- Create meaningful presentations for category reviews using category, brand, and item insights to capitalize on opportunities
- Accurate and timely forecasts for expected demand, trade plan, and promotional trade spend
- Manage category reviews across dairy and other categories to maximize and advance Vital Farms innovation and existing items in retail accounts
- Perform retail level store checks in all markets as needed to ensure execution of initiatives and uncover opportunities
- Attend trade shows to represent the brand and develop sales opportunities
- Build and maintain strategic partnerships at key customers at the category manager level and engage in appropriate top to top interactions
- Management of Vital Farms entire portfolio of ethically produced products
What You Bring to the Table:
- Bachelor’s degree (BA/BS) preferred
- 3+ years of grocery sales and account management experience in the food industry; Dairy or Refrigerated experience preferred
- Must have demonstrated experience calling on Key Accounts throughout the Pacific Northwest. Preference given to candidates with experience working with the following accounts:
- Northwest Grocers
- Nugget Markets
- Harmon’s Neighborhood Grocer
- Associated Food Stores
- Town and Country
- Previous Account Manager or Field Sales experience, with knowledge of planning trade and promotions
- Established relationships and demonstrated success working with key retailer accounts, and distributor relationships, including UNFI, Hidden Villa, and KeHE
- Working knowledge and keen understanding of SPINS, IRI, Nielsen and other syndicated data platforms
- Ability to travel as needed for customer appointments, internal meetings, trade shows, etc. Anticipate 20-30% travel
- Candidate must be located within a commutable distance to a major metropolitan/regional airport.
- Broker management experience
- Proven ability to work independently, as well as collaboratively
- Highly adaptable & resourceful
- Proven sales track record in a new product/new market environment
- Proficient in Trade Analytics (selling price, margins, etc.)
- Proficiency with Microsoft Office (PowerPoint, Excel, and Word)
- Excellent skills in the following areas: listening, presentation, negotiation, analysis, customer service, selling, communication, organization
- You’re no hero – You know the power of teamwork and celebrate the work of others before your own
- You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of
- You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day
- You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table
- You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations
What We Bring to the Table:
- A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
- Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
- Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
- Annual bonus and equity grant (subject to business results and company approval)
- Free eggs and butter, along with friends and family discounts.
- Fun team SWAG that will make you the talk of the town.
- Professional development opportunities and an amazing team dedicated to your growth.
At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level, experience, education, training, market demands, and business needs. A reasonable estimate of the current starting annual base salary for this position is $100,000 - $130,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.
Who We Are:
Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food.
Next Steps:
Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter!
In order to fulfill Vital Farms mission to “bring ethically produced food to the table,” we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities.
To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law.
Notification to Agencies:
**Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly.
What We Do
Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales.
Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms also prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders.
Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in approximately 13,000 stores nationwide
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