Job Description Summary
As a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.
Job Details
What You’ll Do
- Evaluation and Recommendations on existing Community Positioning
- Monthly completion and assessment of resale data
- Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
- Experience in selected primary research including focus groups & survey creation/administration
- Monthly completion and assessment of Competitive Market Assessment (CMA) for each community
- Monthly positioning reviews with Division President and Ops team
- Evaluation and recommendations on future Community Positioning
- Fieldwork- perform site and competitive evaluations
- CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team
- Community design, floor plans, specifications, that culminate in Pace and Price forecasts
- Resale analysis completion and discussion with Division President and Ops team
- Portfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customers
- Consumer Group wants/needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette process
- Assist with new product development - provide consumer feedback
- Strategic Plan Development and Evaluations
- Coordinate with Division President and Ops team on both short and long term strategic initiatives
- Gather, analyze, and communicate both macro and micro-level market
- Assess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implications
- Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)
- Communicate key findings as appropriate with local division management teams
- Assist Division Presidents with the Final Strategic Plan Presentation
- Provide support for the completion of the Corporate Workbook
- Perform other duties as assigned
Sound Like You?
You might be just who we’re looking for if you have…
- Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred
- 4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
- Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
- Highly proficient in Excel, Word and PowerPoint
- Very strong written and verbal communication skills
- Experience with housing database tools is a plus, but not required
- Local Market knowledge preferred
FLSA Status: Exempt
Range-$83,180-$120,615
Bonus Eligible
Will have responsibilities such as:
- Interviewing, selecting, and training employees
- Setting rates of pay and hours of work
- Appraising productivity; handling employee grievances or complaints, or disciplining employees
- Determining work techniques
- Planning the work
- Apportioning work among employees
- Determining the types of equipment to be used in performing work, or materials needed
- Planning budgets for work
- Monitoring work for legal or regulatory compliance
- Providing for safety and security of the workplace
Essential Functions:
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
- Report to Division/Corporate Office/Community daily and adhere to schedule
- Ability to access, input, and retrieve information from a computer and/or electronic device
- Ability to have face to face conversations with customers, co-workers and higher level manager
- Ability to sit or stand for long periods of time and move around work environment as needed
- Ability to operate a motor vehicle if applicable
- Comply with company policies and procedure
Physical Demands:
- Must be able to able to remain in a stationary position up to 50% of the time
- The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
- #LI-GZ1
*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.
Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.
Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.
Benefits of Working With Taylor Morrison
We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:
- Competitive Compensation
- Health Care - Medical/Dental/Vision/Prescription Drug Coverage
- 401(k) with Company Matching Contributions
- Flexible Spending Accounts
- Disability Programs
- Employee & Dependent Life Insurance
- Vacation & Company Holidays
- Tuition Reimbursement
- Employee Home Purchase Rebate Program
- Home Mortgage Program
- Employee Assistance Program (EAP)
Top Skills
What We Do
Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Whether we’re supporting our customers on the cusp of change to Make Moves, inspiring our team members to uphold our culture we affectionately call TMLiving and fulfill our promise to ‘Love the Customer,’ or innovating the homebuying experience into the very best it can be, it’s our people who fuel our passion for making Taylor Morrison the perfect place to call home.
We’re honored to hold the title of America’s Most Trusted® Home Builder by Lifestory Research for six years running, and for being named one of Fortune Magazine’s World’s Most Admired Companies in 2019 and 2020 and one of Glassdoor’s Best Places to Work in 2018 and 2020. Our efforts to make the homebuilding industry more representative and inclusive have also been recognized with a three-time inclusion on Bloomberg’s Gender Equality Index in 2019, 2020 and 2021. These accolades, paired with our esteemed company culture, unwavering commitment to sustainability, philanthropy and healthy living, and dedication to elevating the customer and employee experience make us a great choice for potential homebuyers and future team members alike.
Today, Taylor Morrison and our family of brands build in 11 states and 22 major markets—securing us the No. 5 spot for the nation’s largest homebuilders. To make the homebuying journey as seamless as possible, we also offer a one-stop-shop experience through our suite of in-house financial services, including mortgage, title services and insurance. With a legacy spanning over 100 years, whether you’re considering joining our family as a customer, team member or valued trade partner, we can’t wait to welcome you home.
