Market Development Specialist - 3205708

IQVIA, in partnership with our client, Sanofi, is looking for high performing Market Development Specialists (inside sales representatives) with a track record of success to join our team! 

Market Development Specialists (MDS) will work within the Right Audience Right Engagement AI Ecosystem (1RARE.Ai Ecosystem) to identify accounts that have a low volume or no currently treated patients that may be identifying patients at the beginning of their diagnosis journey, who are diagnosing patients who are not treated (DNT), or may have potential to manage patients that may be suitable candidates for a Sanofi therapy.

MDS shall assist in validating leads provided by the 1RARE.Ai Ecosystem Next Best Action trigger program. MDS will send messages to those practices with the appropriate target profile and offer them educational materials regarding diagnosis and treatment OR may identify the key customers within the account and pass the lead to Sanofi FTE field team (Strategic Account team or Community Development team). MDS will facilitate in-service calls with appropriate healthcare professionals (HCPs) for Sanofi team when appropriate.

MDS Goals:

• Validate leads from the Next Best Action platform. Validation may indicate that the account has potential patients, patients currently diagnosed and awaiting treatment, or referral to a COE.
• Enhance the inputs for Sanofi’s Adaptive Audience Platform, improving the accuracy of future lead generation, targeting and digital marketing campaigns.
• Provide high value HCP leads to field sales of those who have not previously treated appropriate patients and would like additional follow up regarding disease education and Sanofi products.
• Deliver Sanofi approved disease state information to HCPs to help facilitate the proper identification and diagnosis of specific rare diseases.
• Identify and validate potential new HCP targets and segments within practices that may be diagnosing and potentially managing appropriate rare disease patients.
• Update practice information, referral networks, and audience segmentation for other sales and marketing efforts including digital marketing, email, direct mail, or telephone outreach.
• Build relationships with key customers and deliver appropriate product and patient access information in a compliant manner.

• Demonstrate in-depth disease-state knowledge and familiarity with Sanofi products.
• Be able to set and own a plan, and adapt the plan as needed in order to drive initiatives to completion in order to meet position goals.
• Communicate frequently with Sanofi Field Sales Team and other cross-functional counterparts such as Digital Marketing
• Have a mindset of continuous learning and development.
• Meets all administrative responsibilities within timelines and company guidelines;
• Understand the legal and compliance environment and drive collaboration with the Legal and Compliance Department

• Bachelor’s Degree required with a preference toward a clinical or life sciences degree.
• Nursing or other clinical degree acceptable
• Minimum of 2 years of Inside Sales / Virtual Account Management experience to Healthcare Professionals (pharmaceutical, biotech, device or healthcare industry) required.
• Digital Experience preferred or aptitude to comprehend digital promotion required.
• Inside / Virtual Sales Experience in specialty or complex disorders a plus.
• Proven track record of exceeding program metrics
• Proven ability to communicate clinical information with HCPs / HCP office staff using approved marketing materials.
• Demonstrated account management and superior communication skills focused on providing a high level of customer service.

REQUIRED KNOWLEDGE AND ABILITIES:

• Must be able to engage customers in a persuasive and compliant manner virtually.
• Proven ability to work collaboratively with a cross-functional team to execute against business goals.
• Strong cross-functional teamwork skills.
• Strong relationship building skills and the ability to identify key decision makers to closely monitor patient symptoms and identification.
• Accountable for deep understanding of disease state and products clinical efficacy
• Analyze Lead trends and identify high-value leads to alert field sales team.
• Ability to learn quickly and apply disease state knowledge to recognize high-value leads
• Must be self-motivated with strong desire to achieve success.
• Excellent interpersonal, verbal, and written communication skills
• Ability to develop and sustain customer relationships.
• Ability to analyze data, recognize patterns, and use a data-driven approach to identify high value leads.
• Extensive knowledge of compliance requirements for interacting with healthcare providers
• High achievement, drive, self-motivation, and integrity.

#LI-CES

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

The potential base pay range for this role is $75,000 to $100,000 annually. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.