Market & Customer Researcher II (Cox Media)

JOB SUMMARY:
The Centralized Research Support role is a critical team member in providing data that aides in identifying trends, pain points, unmet needs, and potential opportunities in the markets we serve. This role works in a dynamic environment with other researchers to pull, analyze and communicate complex and robust data with concise story-telling and visualization.
Utilizing first and third party B2B data and leveraging desk research, this role pulls and reports on digital, industry, marketplace, consumer, and viewership data to formulate strategic insights to help support in-region teams achieve their revenue goals.
The role is accountable for understanding the nuance of data that supports the full breadth of the Cox Media product portfolio, digital and linear. It is viewed as well versed on local market research, the industry and the competitive landscape.
The role works across geographies / DMAs and collaboratively with peers in a center of excellence. The role will be a go-to partner in responding to ad-hoc research requests from leadership and sellers and in recommending the right research approach to address internal or external needs.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
General duties include:

• Acts as an expert in all Cox Media research resources, able to compile and accurately represent data from all available sources supporting both the linear and digital portfolio (e.g., Vivvix, Nielsen/ComScore, etc.)
• Gathers, synthesizes, and analyzes data, forming data driven insights and recommendations, assembled into client facing deliverable.
• Prepares and presents research data, sharing information such competitive insights, industry opportunities and marketplace trends.

Primary areas of research responsibilities:

• Provide competitive media spend information via Vivvix, Media Monitors, etc.
• Assist in the development of market share and spending analysis.
• Develop proficiency in using set-top box data to help inform Client schedule recommendations.
• Effectively use Polk data to provide Clients with additional market intelligence or entice advertisers by demonstrating their sales opportunity
• Ensure accuracy of market coverage maps and Universe Estimates (UEs).
• Support templatized TV Attribution data sharing, as necessary for the appropriate clients
• Provide trends of behavior around specific media types (e.g., viewership estimates for all premium opportunities) that is actionable in the sales process
• Access data that supports digital media buys like Ad Words, Google Analytics, Digital Audits, etc. and provide for analysis for top tier customers

Other accountabilities include:

• Proactively contributing to actionable ways to use research insights to solve client problems or advance our ability to capture revenue or wallet share.
• Partnering with key stakeholder teams as a SME in linear insights tools (e.g., Strata) as support is needed.
• Collaboration with research vendors to best represent the needs and interests of Cox Media.
• Fulfill posting requests for agency or other advertisers.
• Gather first-party data from CCI and provide to third-party vendors who accredit the information. Translate the result of that accreditation process back to our tools and systems as US HH estimates that are used in the planning and buying of linear television.
• Responsible for posting TV ad campaigns, ensuring accuracy and alignment with campaign objectives.

QUALIFICATIONS AND EXPERIENCE:
Minimum

• Bachelor's degree and 2+ years experience in Media Research.
• The right candidate could also have a different combination MS + up to 2 yrs experience in media research: or 6 yrs experience in media research
• Proficiency in qualitative and quantitative research and development of ad sales positioning using datasets
• Expert in data aggregation / Microsoft Excel formulas and PivotTables

Preferred

• Comscore TVE/SVE experience preferred
• Nielsen Local Market experience preferred
• Demonstrated robust experience in, and understanding of, digital media, marketing, data and insights, measurement and consumer behavior.

USD 59,600.00 - 89,400.00 per year
Compensation:
Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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