Market & Competitive Intelligence Manager

LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.  

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success, and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about. 

Overview:

We are looking for an experienced and strategic Market & Competitive Intelligence Manager to join LivePerson’s growing Insights and Influencer Team. Reporting to our Sr Manager, Communications & Analyst Relations, you will help shape marketing strategies that drive customer acquisition and the adoption and success of our award-winning Generative AI solutions and AI agents. You will collaborate closely with Product Management, Sales, Customer Success, and our broader Marketing team to fuel growth, expand our pipeline, enhance sales support, boost adoption, and advance our position as thought leaders. The Market & Competitive Intelligence Manager will be in charge of our competitive and market insights and will empower marketing and sales through targeted enablement resources, crafting persuasive external and internal presentation materials, and producing various other key marketing communications to help our customers get maximum value from LivePerson’s technology.

You will:

• Contribute to a dynamic marketing team that directly influences senior leadership through data-driven market and competitive insights and strategic recommendations.
• Conduct in-depth market research and competitive analysis to identify industry trends, emerging technologies, opportunities, and challenges.
• Be responsible for designing, developing, and owning LivePerson’s competitive strategies - complete research, develop insights, deliver compelling, fact-based enablement materials, slides, battle cards.
• Track, analyze, and share timely responses to market announcements - drive and influence product roadmap, messaging, and positioning.
• Spearhead the win/loss analysis program and help drive action across the GTM motion based on data-backed insights.
• Develop an expert understanding of our platform, including its capabilities, features, benefits, and unique differentiators.
• Collaborate on analyst relations to provide ongoing support for inquiries, briefings, and research reports, to help gain strategic insight as well as enhance LivePerson's credibility and visibility in the market.
• Conduct market research to identify target customer segments, competitive insights, and market trends.
• Collaborate with product management to ensure understanding of customer needs and revenue opportunities.
• Create compelling product narratives, messaging, and positioning that resonate with our target audience and differentiate our products in the market.
• Help the sales team with training and sales tools, such as product presentations, battle cards, and customer success stories.
• Collaborate with the demand generation team to develop and implement marketing campaigns.
• Partner with our content and customer marketing teams to support the creation of high-quality collateral, including white papers, case studies, blog posts, and videos.
• Analyze product performance, and customer feedback to identify opportunities for product optimization and growth.
• Be a product promoter and brand evangelist, representing LivePerson and our solutions at industry events, conferences, webinars, and customer meetings.

You have:

• Bachelor's degree in business, marketing, or the liberal arts.
• 5-7+ years of professional experience in product marketing, customer success, competitive intelligence, analytics, and/or product management.
• 4+ years of experience in product marketing and competitive intelligence, ideally in the B2B SaaS industry.
• 4+ years of project management experience.
• Proven ability to analyze new products, market trends and competitors and translate that information into actionable intelligence, positioning campaigns and sales tools.
• Exceptional presentation, oral and written communication skills.
• Experience designing sales and marketing collateral based on sales conversations, calls, market research.
• Demonstrated ability to work cross-organizationally, especially with Sales, Marketing, and Product, with ability to rapidly develop credibility and harness relationships.
• Aptitude for translating technical features to business value, while simultaneously creating engaging positioning and messaging.
• Experience with bringing new products to market, agile release schedule, and other GTM activities.
• Excellent communication, presentation, writing, and project management skills.
• Experience working in the CX/contact center, or AI/automation space.
• Expertise in implementing go-to-market strategies for complex products.
• Experience translating technical concepts into compelling marketing messages
• Track record of analyzing market data, customer insights, and product performance metrics to guide decision-making.
• Willingness / ability to travel 10% of the time.

Benefits:

The salary range for this role will be between $110,000 to $130,000 USD. Final compensation will be determined by a variety of factors, including, but not limited to your location, skills, experience, education, and/or professional certifications. During the phone screening, your recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, and vision insurance and wellbeing resources and programs
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement and access to internal professional development resources.
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you’ll love working here: 

LivePerson is a hub for the ever-curious and proactive, offering a flexible work-life balance tailored to individual needs. With offices and WeWork locations worldwide, our flexible work policy provides our teams the freedom to work from their preferred environment. We're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace. 

Belonging at LivePerson

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.

The talent acquisition team at LivePerson has recently been notified of a phishing scam targeting candidates applying for our open roles. Scammers have been posing as hiring managers and recruiters in an effort to access candidates' personal and financial information.  This phishing scam is not isolated to only LivePerson and has been documented in news articles and media outlets.

Please note that any communication from our hiring teams at LivePerson regarding a job opportunity will only be made by a LivePerson employee with an @liveperson.com email address.

LivePerson does not ask for personal or financial information as part of our interview process, including but not limited to your social security number, online account passwords, credit card numbers, passport information and other related banking information. 

If you have any questions and or concerns, please feel free to contact [email protected]

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