Market & Audience Researcher (Mid-level)

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Marketing teams and are an integral part of making sure our business is as data-driven as possible.

We are currently looking for a Market and Audience Researcher to support our external research efforts. In this role you will work closely with stakeholders across Marketing, Brand and Strategy to design and conduct research into our markets, audiences and users. This role would involve primarily Quantitative research analysis, with opportunities to work on Qualitative projects as well.

Your objective would be to use a variety of primary and secondary research methods to stress test, validate and complement the findings from our internal analysis and help us extend our understanding of our business environment. 

Responsibilities:

• Understanding user sentiment: Owning our regular internal feedback surveys and helping the business understand what’s top of mind for our users. This includes advising on optimal data collection and sampling methodologies 

• Campaign support: Conducting primary research about our audience to help feed into creative briefs and marketing strategy, supporting the marketing team with creative testing

• Business strategy: Supporting our Strategy team in shaping the future of Depop,  by designing & conducting primary quantitative research about our markets, audiences and users from questionnaire design through to data analysis

• Identifying and sourcing appropriate secondary data points and research to supplement our internal data and primary research efforts, joining them together with relevant internal data points to build a holistic understanding of the topic at hand

• Interpreting findings and making recommendations based on the data collected

Requirements:

• Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions

• Proven experience of conducting hands-on projects, using quantitative research methods (e.g. designing and programming surveys)

• Some experience of running projects using qualitative research projects (e.g. interviews, focus groups)

• Ability to work independently end-to-end to design, conduct and synthesise research with minimal supervision

• Advanced proficiency in either Excel or Google Sheets

• Ability to collaborate closely with other analysts to link research findings with analytics

• An excellent, confident communicator with strong interpersonal skills and good at building relationships, both with colleagues across the business as well as with our users

• Commercial awareness and a proactive approach to make a difference and drive impact

• A hunger to learn, natural curiosity and a keen eye for detail

• A strong sense of ownership and highly organised nature

Bonus points if you have

• Experience working in an in-house Insights or Analytics team

• Proficiency in SQL 

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa

• Subsidised counselling and coaching with Self Space

• Cycle to Work scheme with options from Evans or the Green Commute Initiative

• Employee Assistance Programme (EAP) for 24/7 confidential support

• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days annual leave with option to carry over up to 5 days

• 1 company-wide day off per quarter

• Impact hours: Up to 2 days additional paid leave per year for volunteering

• Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.

• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant

• All offices are dog-friendly

• Ability to work abroad for 4 weeks per year in UK tax treaty countries

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Budgets for conferences, learning subscriptions, and more

• Mentorship and programmes to upskill employees

Your Future:

• Life Insurance (financial compensation of 3x your salary)

• Pension matching up to 6% of qualifying earnings

Depop Extras:

• Employees enjoy free shipping on their Depop sales within the UK.

• Special milestones are celebrated with gifts and rewards!