Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.
We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).
The SEO Manager will lead the company's SEO initiatives, developing and executing strategies that align with the Annual Operating Plan (AOP), quarterly goals, and monthly objectives. This role requires a seasoned professional with deep technical expertise in SEO, strong leadership capabilities, and a proven track record in managing content-driven SEO projects at scale. The ideal candidate will stay ahead of industry trends, including AI's impact on SEO, and leverage this knowledge to innovate and maintain a competitive edge. The SEO Manager will collaborate with internal stakeholders and external vendors to ensure the successful execution of projects.
Roles and Responsibilities
- Develop and execute comprehensive SEO strategies as part of the AOP, quarterly planning, and monthly planning.
- Lead and mentor a team of SEO professionals, fostering a high-performance culture.
- Collaborate with content teams to create and scale content marketing initiatives that drive organic growth.
- Stay updated on the latest SEO trends, tools, and algorithm changes, including advancements in AI, and apply insights to strategy development.
- Design and implement experiments to test new SEO tactics and innovations, analyzing results to refine strategies.
- Develop and manage content strategies for the Blog and Learn sections to boost organic visibility.
- Coordinate with cross-functional teams, including engineering, product, and design, to execute SEO projects seamlessly.
- Manage relationships with external vendors such as content providers, design agencies, and SEO consultants to augment in-house capabilities.
- Monitor and report on SEO performance metrics, providing actionable insights to stakeholders.
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- Conduct technical SEO audits and implement optimization strategies to improve site performance and search engine rankings.
- Optimize site architecture, URL structures, and internal linking to enhance crawl efficiency and user experience.
- Monitor and resolve technical issues such as crawl errors, broken links, and page speed optimization.
- Ensure compliance with search engine guidelines and best practices, including schema markup implementation.
- Perform keyword research and develop content strategies aligned with user intent and search trends.
- Optimize on-page elements such as meta titles, descriptions, headers, and images to improve content SEO
Qualifications
- 6 to 7 years of experience in SEO, with a proven track record of managing large-scale content-driven SEO projects.
- Expertise in technical SEO, including site architecture, crawl optimization, and mobile-first indexing.
- Strong understanding of content marketing strategies and their role in SEO.
- Familiarity with AI and its evolving role in the SEO industry, with the ability to integrate AI-driven tools and techniques.
- Experience in conducting experiments and implementing innovative SEO practices.
- Excellent leadership and people management skills, with the ability to mentor and inspire a team.
- Proven ability to work effectively with multiple stakeholders across various departments.
- Experience managing external vendors and agencies to achieve project goals.
- Exceptional analytical and problem-solving skills, with proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
- Strong communication and collaboration skills, with the ability to present strategies and results to senior leadership.
Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.
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Top Skills
What We Do
Power your finance, grow your business.
Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease.
Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money.
#OutgrowOrdinary
We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to.
The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch.
Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly.
Certified cool
We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain.
Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.
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