We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.
As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.
WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.
Who We Are
At WeightWatchers, the Global Marketing team this team is composed of many different arms that work cross functionally to spread the word and promote our company as well as our services and offerings. From performance and brand to product, licensing and communications they all have a tangible impact on the business and our growth.
What You Will Do
As the Search Manager, you will play the key role in running WW’s multi-million dollar, in-house, Paid Search investment, delivering both near-term and long-term business results. You must have a passion for all things Paid Search (include App campaigns), and your main areas of focus will be supporting all Paid Search initiatives, data analysis, reporting and project management, globally. Your work will be paramount in helping WW improve and expand its Paid Search presence, helping new and returning WW customers find the important information they’re looking for at any and every point in their wellness journeys. This role is best suited for someone results-focused and hungry to learn. We are looking for a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on our members.
Key Responsibilities:
- Support the Global SEM Lead WW’s Paid Search program, optimizing towards ambitious performance goals via campaign management and launches, rigorous testing and learning, evaluating bid strategies and targeting, and optimization to overall LTV.
- Ensure delivery of our SEM budget to goal, through continuous pacing and forecasting; with an eye to business performance and output.
- Drive reporting, insights, and analysis that accurately measure channel performance to targets, through presentations & discussion to greater teams & leadership.
- Work with measurement teams to develop and execute a robust testing plan that will uncover optimization opportunities across tactics within the channel, including but not limited to ad copy testing, landing page optimization, audience testing, and more.
- Partner with internal stakeholders (Site Marketing & Promotions, Strategy, Creative etc), as well as our platform account teams to effectively achieve growth goals.
- Train & mentor junior team members on Search & App 101.
- Stay on top of the always-evolving digital marketing landscape, through our platform partners, industry news/events to emerging technology, etc.
- Close collaboration with other Performance channel leads including Paid Social, Affiliate, Display, Video, Email and more.
Requirements:
- 5+ years in Digital Marketing, with Performance Marketing experience a must.
- Demonstrated experience working in clTV:CAC and/or ROAS environment is critical.
- Hands-on in-platform experience with Google Ads, Bing Ads and Apple Search Ads, bid management tools and/or Search Ads 360.
- Experience executing multi-million dollar ($10M+) annual budgets.
- Expert level understanding of optimization against CPA/cLTV/CPC with a hunger to drive business results.
- Strong understanding of audience use in media, and associated experience(s) throughout their journeys.
- Analytical mindset and experience with analytics tools (i.e. GA360, Looker, Excel, etc).
- Understanding and comfort in executing testing practices (A/B, incrementality, etc).
- Naturally curious with a continuous learning and growth-driven mind-set.
- Strong written and communication/presentation skills.
- Degree in Marketing, Business, Finance or related experience.
- Familiarity with Organic Search optimizations and strategies nice-to-have, but not required.
- Agency experience with global clients is a plus.
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
Canada Pay Range
$110,000—$125,000 CAD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days/week.
It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
Top Skills
What We Do
WeightWatchers is a human-centric technology company powered by the world's leading commercial weight management program. For nearly six decades we have inspired millions of people to adopt healthy habits for real life. Through our comprehensive tools, expert Coaches, and community, members follow our proven, sustainable, science-based program focused on weight loss. To learn more about the WeightWatchers approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
Why Work With Us
WW wants people who aren't just looking for a job, but a purpose. We are looking for fearless, results-driven, energetic change makers who see opportunity in every challenge and who truly care about the wellbeing of others.
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