Paid Search Manager, Media Activations & Operations

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Paid Search Manager of Media Activations & Operations will lead a team of paid search professionals ensuring operational excellence through the activation and management of Orange Apron Media paid search investments. This individual will work cross-functionally with internal and external stakeholders to support offsite media for The Home Depot’s portfolio of brands and supplier partners with best-in-class paid search strategies and performance.

Key Responsibilities:

• 15% Advertising Performance -
• Analyze onsite advertising operations performance metrics to identify potential optimization opportunities
• 50% Campaign Support -
• Support all aspects of campaign production for onsite media offerings, including ad unit development, campaign creation, trafficking tags & creative, targeting implementation, and campaign QC
• 10% Collaboration -
• Coordinate with media strategy managers & broader media team to define file / delivery requirements
• 10% QA Support -
• Support QA, troubleshooting, and capability documentation of onsite offering
• 15% Vendor Management -
• Collect insertion orders from vendor management teams and import orders to internal self-serve onsite media platform

Direct Manager/Direct Reports:

• This position reports to the Sr. Manager, Offsite Media Activations & Operations
• This position has 3-4 Direct Reports

Travel Requirements:

• No travel required.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Paid Search activation and management experience overseeing large investments while managing multiple stakeholders
• Previous agency or retail media planning and/or buying experience with track record of exceptional client service
• Proficiency in Google Ads and 3rd party tracking and serving technology related to SEM (Search Ads 360, Skai/Kenshoo, Adobe, etc)
• Active Google Ads and/or SA360 certifications preferred
• Previous management experience of direct reports is desired
• Ability to implement, document, and oversee operational excellence through scalable activation processes
• Strong analytical and problem-solving skills
• Excellent presentation and analytical skills
• Ability to manage deadlines and milestones across multiple simultaneous projects
• Strong project management skills and attention to detail
• An adaptive mindset and a willingness to learn new skills and processes

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 5

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict