Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Razer is looking for someone passionate about the future of Mobile Gaming and Wearables, driving how integrated hardware and software will take the experience of gaming on mobile devices forward to new heights. We’re looking for someone with experience building categories, managing roadmaps and powering go-to-market plans for mobile and wearable product ecosystems, coupled with the passion and drive to make the future possible at Razer.
The Product Marketing Manager will assume responsibility for global product strategy, product marketing, go-to-market planning and business management of Razer’s Mobile and Wearables category. Reporting to the head of the Mobile, Console and Streaming Division, this person will be focused on mobile and wearables category strategy, proving product and retail leadership by developing and executing marketing plans and business initiatives to achieve growth, revenue, and profitability targets.
Product Marketing Manager – Mobile Gaming, VR & Wearables
Razer is looking for someone passionate about the future of mobile gaming and wearables, driving how integrated hardware and software will take the experience of gaming on mobile devices forward to new heights. We’re looking for someone with experience building categories, managing roadmaps and powering go-to-market plans for mobile and wearable product ecosystems, coupled with the passion and drive to make the future possible at Razer.
The Product Marketing Manager will assume responsibility for global product strategy, product marketing, go-to-market planning and business management of Razer’s Mobile and Wearables category. Reporting to the head of the Mobile, Console and Streaming Division, this person will be focused on mobile and wearables category strategy, proving product and retail leadership by developing and executing marketing plans and business initiatives to achieve growth, revenue, and profitability targets.
Essential duties and responsibilities:
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Lead the development and execute global marketing launches and category sustain plans for the Razer mobile gaming category.
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Responsible for BU category forecasts, tracking, and revenue for the worldwide mobile gaming category, P&L management, and drive-to-goal actions.
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Own the consumer-facing product roadmaps for the mobile gaming category at Razer.
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Responsible for all product marketing and product management functions of the Razer mobile and wearables product category.
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Lead development of comprehensive launch plans for new product launches, present to internal stakeholders, and drive execution of plans at a detailed level.
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Support PR teams through participation, effectively communicate with the outside press, and represent the category, products, and company as required.
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Ensure mobile and wearables category preparation and delivery of on-time marketing assets for worldwide sales and communications channels.
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Responsible for the development of global marketing plans and reports for mobile gaming product lines to summarize key activities driving revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.).
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Lead the strategy development and execution of mobile gaming product marketing activities for all regions, working closely with global and regional cross-functional teams.
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Function as global mobile and wearables product marketing point of contact for internal stakeholders including sales, regional marketing teams, PR, community, technical support, business development, operations, and finance.
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Represent Razer at public-facing events, and customer, and partner meetings, as requested.
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Attend relevant trade shows, join, and lead meetings, work the booth, and meet partners.
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Global product category expert for all technical-related questions related to mobile and wearables products and accessories.
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Lead and drive strategy and reporting calls with high-level global stakeholders to ensure product updates and execution of product and marketing initiatives are delivered to help drive growth.
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Understand market and competitive offerings of current and potential mobile and wearables product categories, and their impact on current and future offerings, and develop a strategy to grow revenues and market share.
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Lead analysis of data from all sources (market, press, customers, forums, etc.) to drive feedback of business and market requirements into the product planning process to drive and shape mobile and wearable product roadmaps.
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Drive team input into creative strategy and provide final approval of mobile gaming product content, including packaging, advertising, web content & marketing, and retail merchandising.
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Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
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Other duties as assigned.
Pre-Requisites :
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Minimum of 5 years of experience in category or product marketing in the consumer electronics industry; gaming hardware is highly preferred with experience in mobile gaming, VR and/or wearables a big plus.
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Experience leading roadmap development and GTM execution of consumer technology products with a track record of successful launches.
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Experience leading the development and overseeing the execution of global product marketing plans.
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Experience with gaming or consumer electronics sales channels: retail, carrier, direct, online, and distribution.
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Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
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Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
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Can work independently, prioritize, and handle multiple tasks and projects concurrently.
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Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
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Experience in working in a Global company leading cross-functional international project teams with responsibility for the output of non-directly managed colleagues.
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Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint.
Salary Ranges (per annum):
$93,600.00 - $165,000.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.
Are you game?
What We Do
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.
With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
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