Manager - Personal Financial Services (E - Commerce-Channel Marketing)-1

Posted 4 Days Ago
Be an Early Applicant
Tower, MI
Entry level
Fintech • Payments • Financial Services
The Role
The Manager of Personal Financial Services will collaborate with various internal and external teams to design and monitor marketing campaigns, track their effectiveness, and drive merchant engagement through events and promotions. Responsibilities include KPI definition, content management, and supporting marketing strategies to achieve departmental targets.
Summary Generated by Built In

If you are looking to excel and make a difference, take a closer look at us…

Functional (job responsibilities)
•    To collaborate with internal (inter-department, branches, sales & digital team) & external parties to design & monitor campaigns, promotions, roadshows, tie-ups & marketing plans to achieve departmental target – specifically for DuitNow merchants.
•    Define KPI metrics for each campaign, ensuring that the campaigns are executed and are within budget.
•    Develop, plan and implement events, roadshow and outposts that are merchant-oriented to support key marketing campaigns – for sales operation team to execute.
•    To monitor, track and drive campaigns to drive DuitNow onboarding & engagement, device merchant on boarding forums contents for sales operation team usage for training (active) & usage.
•    Leverage on insights and data analysis and propose opportunity to increase productivity of each campaign – to drive penetration and continuous engagement with merchants.
•    To track, monitor, develop and plan content management for any trade materials usage required by internal stakeholders and fulfilled from external stakeholders.
•    Support Manager - Personal Financial Services (Business Project Management & E - Commerce) in driving and delivering the marketing target & strategy set for the division.
 

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

The Company
Kuala Lumpur, Wilayah Persekutuan
6,612 Employees
On-site Workplace
Year Founded: 1905

What We Do

Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.

With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.

Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services

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