Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
The Manager, Performance Marketing will be responsible for optimizing paid media and email marketing campaigns to support key MSG business strategies, including Rockettes, Concerts & Bookings, the New York Rangers, and the New York Knicks. The Manager Performance will collaborate with Marketing Strategy teams to develop tailored marketing solutions, media campaigns, and KPI frameworks for spend optimization and performance forecasting
What will you do?
- Develop strategic multi-channel media plans designed to drive conversion and awareness, and present data-focused, results-oriented media plans to brands and key stakeholders
- Establish media goals, objectives, channel roles establishing KPIs, testing frameworks, and measurement plans.
- Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and emerging media
- Manage paid media budgets by optimizing spend levels and media mix to meet KPIs while coordinating with Finance on invoicing, budget pacing, and spend fluctuations.
- Collaborate with Marketing Strategy, Business Insights, Creative, and Ticketing teams to integrate Performance Marketing strategies, including segmentation, media, and email.
- Establish a regular cadence of performance reporting through KPI dashboards and live meetings, such as weekly Sports executive and Performance Marketing meetings.
- Lead the day-to-day management of client and partner management, inclusive of internal and external key stakeholders, ad agencies, media vendors, data platforms, and measurement solutions
- Create and maintain media specific documents, such as flowcharts and budgets
- Provide thought leadership on trends, innovations, and changes that affect media buying
What do you need to succeed?
- 3+ years’ experience in media planning
- Bachelor’s Degree preferred
- Strong Performance Marketing acumen across traditional and digital media channels
- Proficiency in media platforms and dashboards such as Meta Business Manager, TikTok, Google AdWords, DV360, and SA360
- Experience with analytics tools like Salesforce Datorama and Tableau
- Experience managing Performance Marketing budgets, leveraging data and analytics
- Experience managing agencies and holding them accountable to KPIs and business outcomes
- Knowledge of current media advertising landscape, industry trends and marketing attribution models
- Effective communicator with ability to build trust and engagement, and act as a subject matter expert and influencer at all levels
- Exceptional written and verbal presentation skills
#LI-Onsite
Pay Range
$120,000—$130,000 USD
At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.
Top Skills
What We Do
MSG Entertainment is a world leader in live entertainment, comprised of world-renowned venues and marquee brands. Utilizing our powerful assets and expertise, we produce, present, or host a variety of entertainment and sports events, delivering unforgettable experiences for millions of fans each year. Across our venues and brands, MSG Entertainment sets the standard for excellence and innovation while forging deep connections with diverse and passionate audiences.
Our Company includes our portfolio of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – each a prominent destination for unforgettable experiences and events. With flexible seating capacities and configurations that range from 2,800 to 21,000, our venues enable us to showcase a broad array of compelling sporting events, concerts, family shows, and special events that cover a wide spectrum of genres. This includes at Madison Square Garden, known as “The World’s Most Famous Arena,” which serves as home to the New York Knicks and New York Rangers – two of the most recognized franchises in professional sports – and perennially hosts the biggest names in music and entertainment.
MSG Entertainment also features the wholly-owned original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for generations of fans at Radio City Music Hall since 1933. The show’s enduring popularity is driven by the world-famous Radio City Rockettes, the longest-running precision dance company in America.
More information is available at www.msgentertainment.com
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