Manager, Paid Social

As one of the world’s leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.

If you're looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day!

Job Description

Your Team:
The Growth & Engagement Marketing team leverages the latest martech and digital strategies to connect client needs with our capabilities. We aim to enhance and improve our client’s experience and buying journey across all our digital touchpoints, using multi-market campaigns and innovative channel activation to achieve commercial results.
Your Role:
The Social Media Manager will create and manage the implementation of an innovative strategy, in partnership with internal stakeholders and an external agency, across our paid social channels in EMEA and North America that complements our marketing funnel approach, builds on best practices, increases brand awareness, and drives engagement with key audiences, connects potential clients to relevant products and capabilities, while closing the gap with competitors in key social spaces.
What you will be doing:

• Own, develop and manage our paid social media strategies alongside our external media agency and internal marketing teams to ensure the social channel supports our broader marketing objectives.

• Work closely with content, web, email marketing, other media channels to implement, monitor and optimize lead generation and conversion activities through paid social activities.

• Partner with the agency and internal marketing analytics team to deliver in-depth reporting, analysis and insight to relevant stakeholders, giving them an understanding of what is happening within the paid social space.

• Drive evolution of the paid social channel through audience insights, segmentation strategies, campaign and always on objectives, and regular testing and optimization.

• Manage forecasting and budgeting for all activities ensuring budgets are spent correctly in line with agreed amount and we're maximizing budget, in alignment with agency recommendations and plans, and our internal media planning team.

What you will bring:

• You will have paid social media management experience and advanced knowledge of the social media landscape and latest trends, technologies, and requirements, gained from a B2B or similar business either in-house or at an agency, and have developed strategies across diverse regions and audiences, while partnering with multiple stakeholders to bring the social media channel to life

• You understand the role of social media marketing in a multi-channel context and can demonstrate leveraging strategies and tactics which complement the full range of channel activations across the funnel

• You have experience partnering with external agencies to shape the best social strategies, tactics, audience insights, and build a strategic roadmap promoting social media capabilities as part of the marketing channel mix

• You will have strong knowledge of reporting, targeting and tracking capabilities across paid social  in an aim to reach the right audience, at the right time, with the right message and an analytical mind-set to understand, deliver and analyse those metrics that link marketing to commercial results

• You’re skilled in analyzing performance metrics against campaign objectives that link marketing activities to commercial results, and then apply those learnings to improve future marketing campaigns

• You have strong management and people skills, able to deal with multiple deadlines and projects with various stakeholders across the business

• Have a customer-first mentality and view paid social activities through the eyes and experiences of our clients to deliver the best social media marketing can offer in meeting their needs

• You're a self-starter with excellent collaborative, consultative and change management skills to bring people along on the journey

• Excellent presentation, written and oral communication skills in English (additional European languages a plus)

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

YesWorkplace Model

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office. 

If this sounds like you, we’d love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to [email protected]. Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)

We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work.

Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about.  We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience. 

Recruitment Agencies: 
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.

Regulatory:
This position may fall in-scope of one or multiple regimes/directives.