Manager, Media Technology

Posted 9 Days Ago
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New York, NY
71K-88K Annually
3-5 Years Experience
AdTech • Marketing Tech
The Role
The Media Technology Manager leads a team of Analysts and Sr. Analysts to execute digital campaigns, troubleshoot technical issues, manage technology solutions, and establish processes for optimal performance. This role involves collaboration across teams to enhance reporting and campaign performance while ensuring best practices in ad technology are followed.
Summary Generated by Built In

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The Media Technology Manager stays up to date with the latest advertising technologies and bringing forward solutions to the media team. You will be accountable for the accurate execution of digital campaigns in addition to identifying optimizations opportunities. The Manager will also manage Analysts/Sr. Analysts on client projects and career growth opportunities across scoped accounts. You will report to the Associate Director, Media Technology.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities

  • Lead a team of Analysts and Sr. Analysts
  • Create/troubleshoot macros in excel
  • Input thoughts on campaign set up (naming, tagging)
  • Escalation Point for any internal Technology questions/issues/POV
  • Manage offshore trafficking / Analyst teams of Technology Activation Specialists and ensure the best service delivery
  • Establish/refine processes and training parameters to ensure performance by executional teams
  • Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
  • Understand, identify, and partner with data/technology solution providers to guide more efficient reporting for teams/clients
  • Ensure teams are following best practices
  • Audit and evaluate technology solutions being used, and identify opportunities to improve
  • Manage advanced technologies within campaigns
  • Articulate all levels of technology to a variety of roles (from peers to managers) with different perspectives
  • Provide relevant details and timeline information for "top line"/executive summary level status/problems on projects
  • Provide feedback and guidance to team
  • Ensure all daily activities are running smoothly
  • Build different types of business relationships (clients, senior level, peers)

Qualifications

  • 4+ years' experience in ad ops
  • Experience managing people and projects
  • Experience of ad serving and verification technology
  • Solid foundation of site conversion tagging and implementation
  • Established experience in ad technology platforms - Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Prisma

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Compensation Range: $70,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/30/2024

All your information will be kept confidential according to EEO guidelines.

Top Skills

Excel
Google
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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