We are seeking a highly motivated and strategic Marketing Manager to join our dynamic team, with expertise in consumer products, a strong grasp of consumer demographics, experience in 360 marketing or total marketing communications, and a passion for the automotive industry.
Your Day-to-Day
- Analyze consumer behavior and journey across multiple touchpoints to identify growth opportunities and areas for enhancement.
- Develop and implement comprehensive 360-degree marketing strategies that integrate brand, digital, traditional, and experiential channels to achieve business objectives.
- Partner with cross-functional teams, including commercial, product, and customer experience, to align marketing initiatives with consumer insights and business goals.
- Conduct in-depth market research and behavioral analysis to understand customer needs, preferences, and decision-making processes.
- Translate consumer insights into actionable marketing plans that drive long-term engagement, loyalty, and advocacy.
- Design and execute holistic marketing initiatives that leverage both online and offline channels to provide a seamless customer experience.
- Ensure brand consistency and resonance across all customer touchpoints, incorporating feedback from internal and external stakeholders.
- Manage the marketing budget effectively, prioritizing initiatives that deliver measurable impact and ROI.
- Monitor and report on overall marketing performance, using data-driven insights to refine strategies and enhance results.
Your Know-How
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing leadership role with a strong focus on consumer behavior and 360-degree marketing strategies.
- Deep understanding of consumer insights, market research methodologies, and behavioral analytics.
- Strong analytical skills to interpret data, assess consumer trends, and identify business opportunities.
- Excellent project management and organizational skills, with the ability to manage multiple integrated marketing efforts simultaneously.
- Exceptional creativity and strategic thinking, with the ability to deliver innovative and customer-centric marketing solutions.
- Strong interpersonal and communication skills to collaborate effectively with internal teams and external partners.
- Proficiency in marketing tools and platforms for automation, analytics, and multi-channel execution.
What We Do
CARSOME is Southeast Asia’s largest integrated automotive e-commerce platform. With operations across Malaysia, Indonesia, Thailand, Singapore, and the Philippines, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience. The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient, and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 1,700 employees across all its offices. CORE VALUES: • Customer First • Your Problem is My Problem • Yesterday's Best is Today's Baseline • Think Big, Start Small • Do More With Less • Stay Grounded • Be an Owner For more information, please visit www.carsome.com. CARSOME Sdn Bhd (1101954-M)
 (1).png)
