Assistant Marketing Manager - Media, All Verticals, Singapore

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

Grab's Digital & Performance Marketing Team consists of digital experts and passionate marketers. They lead both traditional and strategic dynamic device buying channels to grow market reach and re-engage users. They use internal user operation levers and traffic management products to enhance user acquisition efficiency and increase channel efficiency.

Get to Know the Role 

You will be part of Grab's Performance Marketing Team, responsible for optimizing and automating channel operations. Reporting to the Marketing Head, your main responsibilities include managing paid channels, implementing go-to-market strategies, and applying different measurement systems to refine audience targeting and improve channel efficiency. You'll also focus on A/B testing and data-driven improvements, collaborate with cross-functional teams, and develop media investment guidelines for campaigns.

This role is based onsite at Grab Petaling Jaya Office.

The Critical Tasks You Will Perform

• Manage paid channels to support platform MAU and user growth for Omnicommerce.
• Lead channel integration and progress with Product/Tech/Analytics teams.
• Analyse channel performance to set strategies and improve landing pages and ad content.
• Perform heavy A/B testing to improve channel CTR and conversions.
• Collaborate with user growth, branding, commercial, campaign, and other departments.
• Develop and implement media investment guidelines for marketing campaigns.
• Create a data-led approach across paid and non-paid channels.
• Track performance and provide optimization recommendations.
• Deliver post-campaign analysis and create internal materials for regional knowledge building.

Qualifications

What Essential Skills You Will Need

• 3 to 5+ years of experience connecting channel knowledge with internal audience segmentation and landing page strategy.
• Deep insights on channel matrix and buying models, with the ability to build methodologies for efficiency uplift.
• Hands-on experience with Facebook Business Manager, Google Ads Manager, Appsflyer, and Programmatic DSPs.
• Experience dealing with analytical problems.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.