Manager, Marketing Leads Management

Description
Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we're the driven professionals and technology experts companies turn to most to solve their IT challenges. Fueled by our shared passion and expertise, CDW delivers innovative technology solutions for our customers. We're also committed to fostering an environment that embraces collaboration, celebrates integrity, inclusivity, and individuality, and paves the path for personal and professional growth. Experience a life in balance and join us on the journey forward. We are seeking a dynamic and results-driven Marketing Leads Manager to join our team and build a new leads function and capabilities utilizing tech platforms and tools alongside proven lead gen strategy. The ideal candidate will have experience building a leads practice as well as the scoring, qualification, and nurturing of leads to support sales and marketing objectives. This role requires a combination of strategic thinking, data analysis, and leadership skills to effectively manage the lead generation process and optimize marketing campaigns. As the Marketing Leads Manager, you will also be responsible for overseeing the integration and utilization of Salesforce to enhance our marketing strategies and drive sales growth. Your role will involve collaborating with cross-functional teams to ensure lead source optimization, implementing automation processes to streamline marketing operations, analyzing user feedback, and staying current with Salesforce updates to leverage the platform's full potential. The ideal candidate possesses a deep understanding of lead programs and Salesforce functionalities, a proven track record in pipeline marketing, and the ability to translate business needs into effective system and lead program solutions
What you will do:
* Develop and execute lead generation strategies to attract and capture potential customers across various channels, including digital marketing, email marketing, social media, events, and partnerships.
* Analyze lead generation metrics and KPIs to track performance, identify trends, and optimize marketing initiatives for maximum ROI.
* Implement lead scoring and qualification criteria to prioritize leads and ensure seamless hand-off to Sales.
* Stay up-to-date with the latest tools, technologies, and best practices in lead generation and marketing automation.
* Collaborate with the marketing team to evaluate and optimize marketing campaigns based on data analysis.
* Provide recommendations on targeting, messaging, and segmentation to enhance campaign effectiveness.
* Lead direct reports on data management and maintenance projects and tasks.
* Provide support to marketing team members on lead management best practices, Salesforce functionality and processes. Address inquiries and troubleshoot issues.
* Collaborate with cross-functional teams to integrate Salesforce with marketing automation platforms and other analytics tools. Ensure seamless data synchronization and coordination between systems to enhance marketing effectiveness.
* Lead and manage a team of Lead administrators, providing guidance, support, and mentorship to ensure the successful execution of lead programs. Foster a collaborative and high-performing team culture
What we expect of you:
* Bachelors Degree and 5+ years' experience with Marketing Leads and Technology in addition to 1+ years' of managerial experience
* Proven experience in lead generation, demand generation, or marketing automation, preferably in a B2B SaaS or technology company.
* Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
* Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
* Proficiency in Salesforce CRM and Salesforce Marketing Cloud platform
* Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels.
* Creative thinker with a growth mindset and a passion for innovation and continuous improvement.
* Strong leadership qualities with the ability to inspire and motivate a team to achieve results.
* Direct experience implementing a new lead management team, tools and processes, knowledge and experience in Campaign Planning (Unica Plan), Audience Management (ActionIQ) or Digital Asset Management (AEM), Digital Analytics (Adobe Analytics) and Tagging Management (Tealium) at plus About us We make technology work so people can do great things. CDW is a Fortune 500 technology solutions provider to business, government, education, and healthcare organizations across the globe. At CDW, we make it happen, together. Trust, connection and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're your long-term, full-stack, full-lifecycle technology partner. We have the experience, expertise, scale, relationships and deep industry knowledge to bring just about any vision to life. Together, we can deliver the full promise of what technology can do. Together, we Make Amazing Happen. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.
What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self- and your best ideas- to CDW. Because diverse perspectives bring forth better problem solving- and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran status
Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/)