Manager - Marketing & Communication (Corporate Branding)

Posted 5 Days Ago
Be an Early Applicant
Tower, MI
Mid level
Fintech • Payments • Financial Services
The Role
The Manager of Marketing & Communication oversees brand management, creates and manages marketing materials, and leads corporate branding initiatives across various markets. They ensure effective execution of campaigns and provide guidance on brand imagery and standards.
Summary Generated by Built In

If you are looking to excel and make a difference, take a closer look at us…

  • Brand guardian to set style guides, brand guidelines to build consistent brand imagery across all brand properties and assets, and provide guidance and advisory to the Group, including regional markets.
  • Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution
  • Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support brand and other business units
  • Manage execution of bankwide, PFS/BCB/HLISB campaigns to ensure timely and accurate delivery.
  • Manage execution of corporate brand initiatives, including support of internal bank divisions eg. HR, Digital Innovation, Customer Experience
  • Support brand and marketing initiatives of regional entities across MY, SG, KH, VN, HK.
  • Plan and manage special brand projects across all markets including MY, SG, KH, VN, HK
  • Support in coordination and execution of key marketing campaigns to drive brand health and visibility

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

The Company
Kuala Lumpur, Wilayah Persekutuan
6,612 Employees
On-site Workplace
Year Founded: 1905

What We Do

Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.

With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.

Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services

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