Manager, Marketing Calvin Klein Region North FTC

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.

Be part of an Iconic Story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. 

About the department.

Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it’s about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It’s becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

About the role.

The Manager, Marketing Calvin Klein is responsible to plan and execute all activations for O&O retail, wholesale and pure player, for each season, within the framework provided by the Regional Marketing Team across hub (UK, Ireland, Netherlands, Nordics).

This role is responsible for updating and maintaining the retail and wholesale brand calendars whilst collaborating cross-functionally to leverage their channels and capabilities as brand amplifiers in order to connect with local consumers at the right time, with the right voice and the right product.

Responsibilities
Include but not limited to

• Execute activations on retail, wholesale and pure player to deliver a seamless experience for the consumer
• Align with the local Marketing Director to deliver a marketing calendar within the framework provided by the Regional Marketing Team and in line with the PVH+ Power Plan
• Lead on channel mapping, seasonal brand plans, product ordering, utilizing project management tools to track all initiatives and relevant budgets
• Understand local consumer trends and insights to identify growth opportunities and constantly analyze brand positioning
• Understand commercial needs and work with local Marketing Director to deliver business priorities
• Collaborate and explore new ways to provide the most elevated and premium brand experience across all channels
• Support Marketing Director in controlling regional marketing budget, keep track of spend and identify innovative ways to drive more profitable marketing investments.

About you.

• You’ll have a deep understanding of consumer and omni-channel marketplace
• You’ll Stay Curious, demonstrating a creative and innovate driven marketing mind
• You’ll Make Informed Decisions through your data driven thinking with an affinity for numbers
• You’ll be solution-orientated and can turn regional strategy in to action whilst moving at the speed of the consumer
• You’ll Connect to Consumers, being led by consumer centric thinking and commercial understanding

• You’ll Act with Purpose by being highly organised and having experience managing complex projects

• You’ll Cultivate Belonging by being an excellent communicator and collaborator who builds and progresses cross functional working relationships
• You’ll have excellent MS-Office knowledge (PowerPoint, Excel, Word)

• You’ll display a growth mindset, taking a positive approach and attitude to everything you do. You’ll Collaborate to Win by creating an open and transparent environment
• You’ll be required to travel to London, Copenhagen and Amsterdam at least once per month for team and market visits

Be valued.

At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates – both at home and at work.

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation. 

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.