Manager, Marketing Automation

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

As the Marketing Automation Manager for Partner, you’ll be leading a talented team of #humans who play a crucial role in driving Xero’s digital performance, by orchestrating #beautiful experiences to users that truly delight and inspire action.

Your team will be responsible for accelerating growth of, nurturing and delighting our customer base @ Xero, by delivering personalised, fully orchestrated journeys and cross-channel programmes of marketing automation initiatives at scale - ensuring every conversation we have adds value to our relationship.You’ll be a strong team leader, balancing strategy, vision and providing clarity while overseeing tactical execution, and driving operational efficiency. Along with technical platform knowledge to implement best practices, provide guidance to the team and stakeholders. You’ll have your eye on the long-term prize, while constantly learning from live marketing automation performance and driving new initiatives across the business.

You’ll have proven experience in motivating a team of talented individuals, bringing out the best of every #human in your team, supporting and inspiring them to be the best they can while overcoming any challenges that may arise. You’ll be data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.

What you'll do:

• Team management will be second nature to you, with proven experience in coaching, mentoring, escalation management and stakeholder engagement. 
• You’ll be able to motivate others and bring out the best in the team while promoting high performance. 
• You’ll be committed to the growth of your people, ensuring that every member of the team has a clear career and personal development plan and is progressing towards these clearly defined goals.
• You’ll feel comfortable making decisive and rational decisions based on information and experience. 
• A willingness to balance leadership with hands-on approach to supporting implementation and problem solving. 
• Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing automation to reduce costs, increase performance and improve efficiencies.
• Drive team prioritisation to ensure the team is focused on high impactful initiatives that contribute towards business outcomes

Marketing Automation:

• Working with the Lifecycle team to develop the strategy and roadmap for the team to deliver the vision.
• Provide guidance and advice to colleagues across Xero, on the tooling and use of the platforms (Salesforce Marketing Cloud, Intercom), to ensure ROI is possible and effective processes are in place.
• Monitoring performance of the journeys, campaigns, reporting within the marketing automation platform and leading initiatives to help drive growth for the business and implement scalable solutions.
• Continually review the market, trends and new technologies to ensure we remain ahead of the competition in all things within the marketing automation space.
• Engage with internal consultants, leads and specialists as needed to help accelerate our key initiatives and support the overall delivery of the marketing automation strategy.
• A deep understanding of what the holistic customer journey is and how it is stitched together across channels & touch-points.
• To drive best implementation practices within the platform to support future visions and growth.
• Develop and manage a cross-channel framework to execute campaigns through the most effective channels to reach our audience effectively.

Data Driven:

• Work in collaboration with Technology and Data teams to make data more accessible within Salesforce Marketing Cloud. Rationalise and streamline data processes to increase up-time and decrease the need for third party support
• Delivering better processes, documentation, and support to build key journeys to support business strategy.
• Data; take responsibility for understanding and utilising campaign and engagement metrics as well as key data points through different digital marketing channels. Adhere to company privacy and data management principles.
• Drive initiatives to improve the quality of reporting to ensure optimum set-up, processes and practises to enable marketing to demonstrate and report contribution/ROI for campaigns and key activities.
• Ensure your team is constantly following a data-driven approach for delivery, are following best practice for experimentation and are contributing to the repository of learnings/outcomes for customer insights.
• Documentation of marketing automation data, i.e. where it is found and how it can be used, to enable Xero’s global and regional analysts to self-serve and run faster.

Success looks like:

• Contribution to Customer Engagement leadership group for long-term vision, strategy and team growth.
• Providing top notch leadership and measurable team growth.
• Contributing to building and maintaining an inspiring team culture.
• Strong working relationships with stakeholders and peers.
• Growing revenue through optimised digital performance, having a positive impact on business outcomes
• Lead a specialised team in successful management and maintenance of the marketing automation platform, underlying database and exploring new opportunities for platform growth.
• Maintain world-class knowledge in data marketing and marketing automation

Critical competencies:

• Strong combination of strategic focus and operational experience.
• Strong analytical capability with a focus on driving results and delivering against targets.
• A willingness to balance leadership with a hands-on approach to support the team.
• Experience in setting a delivery and execution framework for the team.
• Strong experience in people development and develop technical capability in others
• A solid and demonstrable understanding of personalisation, optimisation and marketing automation strategies including data & systems.

Experience:

• Extensive experience working in a digital marketing environment. 
• Experience in a leadership role within a customer experience function.
• A strong background in marketing automation, preferably for Salesforce CRM and Marketing Cloud
• Experience in digital marketing within a SaaS company is preferred.
• People Management and team leadership experience.
• Knowledge of legislation and regulations impacting business.
• Experience maintaining a backlog and creating and managing a team delivery roadmap

Why Xero? 

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.