Manager Market Insights

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We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Market Insights team is responsible for designing, executing, and analyzing custom quantitative and qualitative consumer research studies that address strategic business questions and support key initiatives of Altice USA. The Manager Market Insights reports to the Senior Director of Market Insights and supports the day-to-day management of primary consumer research projects and analysis. The Operations Manager will work closely with the Senior Director to take primary research studies from inception to successful completion with strict adherence to established processes and guidelines that promote flawless research execution.
Responsibilities

• Analyze campaign performance data to identify trends, patterns, and areas for improvement.
• Collaborate with marketing teams to ensure accurate and efficient tracking setup for all campaigns.
• Supports Director in data analysis and report preparation and ad hoc analyses/inquiries.
• Stay up-to-date on the latest trends and best practices in ad tracking and analytics.
• Supports the Insights team in building relationships with the marketing, product and strategy teams and helping them achieve their objectives.
• Monitor and troubleshoot tracking issues, ensuring that data is collected accurately and on time.
• Develop and maintain detailed campaign performance reports, dashboards, and visualizations for internet stakeholders.
• Collaborate with vendors, agencies, and third-party platforms to ensure alignment with ad tracking standards and specifications.
• Supports Director with vendor contract renewals, RFP's and budgeting of vendor support hours.
• Knowledge of operational aspects, including oversight of sample plans and field management, programming, data cleansing, weighting, data processing and tabulation.

Qualifications

• Minimum Education: Bachelor's Degree
• 3+ years of experience in ad tracking and analytics. Experience managing a large tracking study a plus.
• Analyzing complex data sets and translating findings into actionable insights
• Competent in managing the operational aspects needed to execute large scale tracking studies from start to finish (i.e., sample planning, survey programming, field management and data processing).
• Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau, etc.).
• Proficiency in survey programming and statistical packages (e.g. SPSS, Market sight and preferably Qualtrics or equivalent.
• Demonstrated ability to manage projects autonomously, problem solve, display high levels of attention to detail
• Ability to work in a fast-paced environment
• Curiosity and desire to learn and work in a collaborative, team environment
• Strong analytical and problem-solving skills.
• Good communication and presentation skills.
• Ability to work independently and as part of a team.
• Ability to learn quickly and adapt to new technologies and methodologies.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $102,816.00 - $168,912.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Long Island
Nearest Secondary Market: New York CIty