Manager, Go-to-Market

Posted 10 Days Ago
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Vietnam
Mid level
Retail • Sports
The Role
The Manager, Go-to-Market is responsible for planning and managing the country product range, ensuring alignment with business goals. The role involves collaboration with the Wholesale team to enhance product offerings, executing customer-specific product development, and overseeing merchandising operations while maintaining competitive pricing and product assortment.
Summary Generated by Built In

YOUR MISSION

  • Be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising team’s strategy and guideline

  • With the most competitive country level product assortment, he/she will be closely engaged with Wholesale (WS) team to achieve WS business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business analysis and differentiation strategy and tactics

  • Task 1: Product Assortment - Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy. Build country range with competitive local pricing, with ensuring to deliver the margin target. Drive differentiation among key customers across all the DC’s. Manage country level GTM timeline

  • Task 2: Country/Customer Specific Product Development – Plan and execute country/customer specific products in order to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included

  • Task 3: Go-to-Market – Proactively engage with WS team and customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (digital catalog and sell-in decks) and tradeshow set-up Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation)

  • Task 4: Merchandising Operations – Maintain Masterline list with up-to-date data. Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country. Own and execute day-to-day merchandising operations

YOUR TALENT

  • Possess a passion for sports with a broad theoretical and practical knowledge in products, industry and local market’s dynamics

  • Entrepreneurship beyond the written responsibilities, as the position requires borderless partnership across internal and external counterparts to create additional values on top of the existing business

  • Ability to elaborate PUMA’s excellence to the audience in a manner that they can accept with a sense of participation

  • Self-motivated and able to work independently with visionary mind to build the team to the next level

  • Analytical Skills to reflect key findings of result to future planning

  • Networking and Communication skills to work cross-functionally

  • Analytical Thinking/Problem Solving. Salesmanship. Creativity & Innovation. Teamwork

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Top Skills

Business Analysis
Digital Catalog
Go-To-Market Strategy
Merchandising
Product Management
Sales Tools
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The Company
Boston, MA
14,000 Employees
On-site Workplace
Year Founded: 1948

What We Do

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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