At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.
Come join us in delivering better outcomes for our clients around the world!
As a Manager, Executive Social Media Strategy & Engagement within the Global Social Media team at Franklin Templeton, you will promote and measure employee advocacy and engagement on social media platforms, primarily LinkedIn. You will support our employee advocacy and senior leadership efforts, provide internal education and guidance, manage the senior leadership social media programs, and ensure adherence to controls and guardrails to protect our employees and the firm. This role offers the opportunity to leverage your deep understanding of social selling, content creation, social media analytics, and B2B marketing in a dynamic and collaborative environment.
What are the ongoing responsibilities of a Manager, Executive Social Media Strategy & Engagement?
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Provide guidance, support, and guardrails for employees regarding social media practices
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Oversee and execute the onboarding and off boarding of program participants
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Communicate updates of program progress and results, providing consistent measurement
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Create and maintain employee forward-facing editorial calendars for Ambassador programs, with coherent content pillars
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Create and publish content on behalf of the Ambassadors, ensuring high-quality visuals and graphics alongside strong copywriting
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Analyze program performance, providing insights and recommendations for continuous improvement
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Conduct training sessions to educate employees on the firm’s social media policy, ensuring employees are well-informed and compliant with social media guidelines
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Collaborate with key partners across risk, controls, legal and compliance to protect the firm and employees by adhering to regulatory and line of business requirements
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Oversee industry trends and platform updates
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Foster a collaborative and creative work environment, encouraging innovation
What ideal qualifications, skills and experience would help someone to be successful?
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Enthusiastic team player who can work closely with senior stakeholders across several departments including: C-Suite, distribution, sales, compliance, legal, technology, communications, marketing, and risk
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Bachelor’s degree or equivalent experience
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Significant experience working in Social Media and/or in Executive Communications and in-depth knowledge of LinkedIn and its capabilities, including experience with Hearsay
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Experience building out social media employee advocacy programs, primarily on LinkedIn
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Possess a strong leadership presence, excellent presentation skills and the ability to convey decisions with clarity
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Sound judgment and high-quality written, verbal, and interpersonal communication skills
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Ability to cultivate relationships in the firm across divisions and lines of business globally
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Strong knowledge and passion for keeping up to speed on the social media landscape
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Strong organizational skills and ability to manage several tasks simultaneously, effectively communicating on project timeline, status and results
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Familiarity with social media publishing and analytics tools (Hearsay, Sprout, etc.)
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Proficiency with Adobe Creative Suite preferred
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Financial Services experience preferred
Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.
Hear more from our employees
We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered.
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities.
As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively.
If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to [email protected]. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.
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What We Do
Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton (www.franklinresources.com).
The products, services, information and materials referenced in this site may not be available to residents in certain jurisdictions. Consult with an investment professional or contact your local Franklin Templeton office for more information. This site and the information contained herein is not intended to constitute an offer to sell or an invitation or solicitation of an offer to buy any product or service by Franklin Templeton. Nothing in this website should be construed as investment, tax, legal or other advice. All investments involve risks, including potential loss of principal.
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