Odeko is on a mission to champion your neighborhood cafes, coffee shops, and other establishments through technology. Whether we’re saving small business owners hours every week with our tech-based operating platform, reducing CO2 emissions by consolidating deliveries, or developing a user experience that makes every new customer feel like a regular, Odeko supports our small business partners from open to close. Local coffee shops and cafes are the backbone of any given community, and we’re here to help manage the day-to-day tasks with a platform so intuitive, it’s kinda like magic.
The Odeko team is diverse, passionate, and innovative. Our 400+ employees are spread across numerous departments and business lines, but are single-minded in our mission to develop technology to support the many needs of our customers. We believe that small businesses need support now more than ever, and that Odeko is uniquely positioned to provide that support.
We are seeking a creative and results-driven Manager of Demand Generation & Digital Marketing to drive awareness, engagement, and conversion for Barista Underground (BU). This role is responsible for managing our eCommerce demand generation agency and executing digital marketing campaigns, optimizing paid media performance and developing compelling content to enhance customer acquisition and retention. The ideal candidate is data-driven, has a strong digital marketing background, and possesses a creative mindset with experience in design or content creation.
Job Description:
The Manager of Demand Generation & Digital Marketing will be responsible for the execution of paid media, content creation, and digital campaigns to drive eCommerce growth. This role will work cross-functionally with internal teams and external agencies to implement digital marketing initiatives, optimize ad performance, and manage the Vendor Advertising Program (VAP). A key focus will be on campaign performance metrics such as ROAS, CAC, click-through rates, and email engagement.
Key Responsibilities:
- Develop and execute digital ad campaigns for BU across paid social, search, and display channels with our external digital ads agency.
- Create and design compelling marketing content in collaboration with internal teams, ensuring brand consistency and audience engagement.
- Build and manage a seasonal marketing calendar, aligning campaign execution with key sales periods and product launches.
- Optimize campaign performance by analyzing ROAS, CAC, click-through rates, and email open rates, making data-driven adjustments as needed.
- Develop and manage email marketing campaigns, improving engagement and conversion through segmentation and A/B testing.
- Collaborate with the eCommerce manager to ensure digital marketing efforts align with overall site experience and customer journey.
Qualifications:
- 5+ years of experience in digital marketing, demand generation, or paid media.
- Proven ability to develop and execute paid digital campaigns across multiple channels.
- Experience in managing creative design and copy output, creative copy development, and brand management is strongly preferred.
- Strong analytical skills with experience optimizing ROAS, CAC, and campaign engagement metrics.
- Experience managing agencies and working with third-party marketing partners.
- Proficiency in digital marketing tools and platforms, such as Meta Ads Manager, Google Ads, Klaviyo, and HubSpot.
- Ability to create marketing content that resonates with target audiences and drives engagement.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills to work cross-functionally with internal and external teams.
Bonus Skills:
- Experience in eCommerce marketing and customer lifecycle optimization.
- Familiarity with SEO and organic content strategy.
- Proficiency in creative tools such as Adobe Creative Suite, Figma, or Canva for content development.
- Experience with marketing automation tools and A/B testing for campaign optimization.
This is an L3 role. Compensation is $80,000 - $105,000 DOE
- Fast-paced environment and growth opportunities - plenty of room for you to directly impact the company and enhance your career!
- Competitive compensation, healthcare benefits, and opportunity for equity
- Other great perks - Full lists of benefits available upon request
Odeko is proud to be a diverse, equitable, and inclusive employer. We encourage all to apply regardless of educational background, race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
Top Skills
What We Do
Here at Odeko, we believe that humans achieve more when they control their own destiny. That’s why we’re creating best-in-class solutions that empower small businesses to realize their big dreams - starting from our mobile ordering app and supply chain management service. Helping coffee shops and cafés increase their revenue, lower their expenses, and reduce their environmental footprint.
We’re a passionate team of dreamers and builders, determined to liberate small businesses from the not-so-fun aspects of the job so that they can focus on what’s fun and important.
Why Work With Us
Odeko is missioned to help dreamers create their mark on the community. We supply nearly 10,000 cafes with inventory and mobile ordering. We have grown 20x in the last year and are backed by the world's leading investors and veteran team. We are looking for folks who care about small business and are willing to fight against the machine of industry
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