About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary:
Do you live and breathe digital content? Are you obsessed with discovering fresh creators and building authentic partnerships that resonate with audiences? e.l.f. Beauty is on the hunt for a Manager, Creator Marketing to lead the charge in developing and executing our creator strategy across all brands. You’ll be the mastermind behind innovative creator content, growing relationships that drive engagement, and making sure our creator community feels like part of the e.l.f. family. If you’re a content connoisseur with a passion for beauty and a keen eye for trends, this role is for you!
Key Responsibilities:
- Develop and lead e.l.f.’s creator marketing strategy across all platforms, creating engaging and impactful campaigns.
- Scout and onboard new creators who align with e.l.f.’s values, aesthetic, and vibe.
- Build and manage creator-led content campaigns that drive engagement, conversions, and create buzz.
- Cultivate a thriving creator community program, fostering long-term relationships and loyalty.
- Oversee the creation of clear, inspiring creator briefs and content guidelines that spark creativity.
- Manage creator contracts, deliverables, and payments to keep things smooth and efficient.
- Track and analyze creator content performance, providing insights and recommendations to elevate our campaigns.
- Work closely with our social media team to make sure creator content hits the mark for each platform’s unique vibe.
- Plan and execute fun creator events and virtual networking opportunities to keep our community engaged.
- Stay ahead of the curve on emerging trends and platform updates in the creator and content world.
- Manage relationships with creator management platforms and tools to streamline processes.
- Build and maintain creator content calendars, aligning them with broader marketing initiatives.
- Lead and mentor junior team members, sharing your creator marketing expertise and tips for building strong relationships.
What You’ll Bring:
- 3-5 years of experience in creator marketing, content strategy, or a similar role.
- A Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Proven experience in creating and executing successful creator marketing campaigns.
- Deep understanding of content creation best practices across major social platforms (TikTok, YouTube, Instagram, etc.).
- Experience with creator management platforms and analytics tools to measure success.
- Strong understanding of social media platforms and their content requirements.
- Excellent project management skills—juggling multiple projects is your superpower.
- Budget management experience with a knack for tracking ROI.
- Strong communication skills and the ability to build lasting relationships with creators.
- Familiarity with FTC guidelines and disclosure requirements for influencer campaigns.
- Experience negotiating creator contracts and managing deliverables like a pro.
- Ability to spot emerging trends and creator talent before they go viral.
- A passion for beauty and a deep understanding of the industry’s latest trends.
- Strong relationships with creators, talent agencies, and management companies.
- A finger on the pulse of digital culture, with an understanding of creator and social trends.
Ready to bring your creator marketing expertise to e.l.f. Beauty? Apply today and let’s create something amazing together!
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
