Boyd Gaming Corporation

Manager Corp Digital Marketing

Posted 7 Hours Ago

Be an Early Applicant

Las Vegas, NV

Mid level

Gaming

The Role

As a Digital Marketing Manager, you will oversee digital marketing campaigns, manage a team, ensure alignment with company goals, and provide best practices to marketing teams. You will also focus on campaign quality and strategic direction for both corporate and property initiatives.

Summary Generated by Built In

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.
Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

We are seeking a dynamic and experienced Digital Marketing Manager who is responsible for overseeing the daily operation and execution of digital marketing campaigns.

Manage a team of digital marketing professionals' day to day activities.
Oversee the planning, execution, and optimization of all corporate and property digital marketing campaigns.
Provide strategic direction and guidance to ensure all marketing campaigns align with company goals and brand standards.
Ensure accuracy and quality of all digital marketing campaigns.
Provide consultation and best practices for property and corporate marketing teams

Qualifications

Bachelor’s degree in Business, Marketing, Information Technology preferred; significant recent and relevant work experience may be substituted.
Salesforce Marketing Cloud experience is preferred.
Minimum of four (4) years of experience with digital marketing including email campaigns strongly preferred.
Minimum of four (4) years of experience with direct/database marketing and CRM applications preferred.
Previous experience within the casino and/or travel industry a plus.
Knowledge of AMPscript, SQL, HTML and CSS a plus.
Must have an understanding of Digital Marketing Fundamentals.
Must be detail-oriented and highly organized.
Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.