Content Strategist

CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.

At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

The Content Strategist will be responsible for developing high-performing content for e-commerce platforms. This person will collaborate with strategy, creative, and account teams to deliver smart content strategies and optimized content that elevates the customer journey and drives conversion. The Content Strategist role requires an excellent understanding of retailer content capabilities, SEO best practices, and familiarity with content syndication platforms.

Responsibilities:

• Content Development: Create high-performing digital shelf content, including basic text, above-the-fold (ATF) image headlines, enhanced content, and digital storefronts, such as Amazon Stores.
• Content Optimization: Leverage keyword research and SEO best practices to optimize digital shelf content for retailer algorithms and AI shopping assistants. Experience conducting keyword research is a plus.
• Strategy Execution: Align deliverables with category/shopper research, e-commerce best practices, and brand guidelines.
• Collaboration: Work closely with designers, copywriters, and account teams to deliver seamless, high-quality content across multiple retailers.
• Research & Analytics: Utilize industry trends, competitive analysis, and performance metrics to inform content strategies and ensure best practices.
• Project Management: Manage timelines and milestones across multiple projects while ensuring consistent quality and meeting deadlines.

Requirements:

• 2-5 years of experience in content creation, content optimization and strategy, specifically for e-commerce platforms.
• Proven experience developing product detail page (PDP) content.
• Understanding of differences in retailer content capabilities (e.g., Amazon Stores vs. Walmart Brand Shop & Shelf)
• Experience managing content in PIMs/DAMs such as Salsify and Syndigo.
• Exceptional written and verbal communication skills.
• Experience working in a collaborative team environment, managing multiple projects, and meeting tight deadlines.
• A strong understanding of e-commerce trends and customer behaviors.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At CourtAvenue, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

CourtAvenue is an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.