At Truckstop, we have transformed the entire freight-moving lifecycle with our SaaS solutions. From freight matching to payments and everything in between, we are the trusted partner for carriers, brokers, and shippers alike. We lead this industry forward with our One Team mindset committing to principles such as assume positive intent, have each other’s back, and be your authentic self. Our drive for greatness produces high expectations, yet our regard for humans is even higher. Join a team of brilliant minds and generous hearts who care deeply about other's success.
Position Summary:
We are seeking a Manager, Content Strategist to lead the development and execution of a comprehensive content strategy that drives engagement, builds brand trust, and supports business growth. The ideal candidate will have a deep understanding of SEO best practices and how to optimize content to increase organic traffic, improve search rankings, and enhance website performance. Additionally, they should possess a strong understanding of the freight and logistics industry, exceptional storytelling skills, that grow brand awareness and influence. This role is focused on increasing buyer-ready traffic, driving lead generation and eCommerce sales, and accelerating pipeline conversions.
Key Responsibilities:
Content Strategy Development:
- Create and execute a cohesive content strategy aligned with Truckstop’s business goals, audience needs, and brand voice.
- Identify opportunities to fill content gaps across the customer journey, from awareness to retention.
Content Creation and Management:
- Develop high-quality content, including blog posts, whitepapers, case studies, videos, webinars, and social media assets.
- Collaborate with internal teams to create product-specific content that educates and converts, educates, and retains target audiences.
- Ensure content is optimized for SEO, using data-driven insights to improve search rankings and organic traffic.
Industry Thought Leadership:
- Research and analyze trends in the freight and logistics industry to produce timely, relevant, and insightful content.
- Partner with subject matter experts to showcase Truckstop’s expertise and value proposition.
Performance Analysis:
- Use analytics tools to measure content performance, engagement, and ROI.
- Refine content strategies based on data insights and audience feedback.
Cross-Functional Collaboration:
- Work closely with Marketing, Product, Sales, and Customer Success teams to align messaging and amplify campaigns.
- Ensure consistency of brand voice across all content channels.
- Collaborate with other marketing channels to proactively develop and execute plans for distributing content that drives engagement from both prospects and customers.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 5+ years of experience in content strategy, copywriting, or a similar role.
- Strong understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush).
- Excellent writing, editing, and storytelling skills with a focus on engaging diverse audiences.
- Familiarity with the freight and logistics industry is a plus.
- Proficient in content management systems (CMS), such as WordPress.
- Strong project management skills with the ability to handle multiple priorities and deadlines.
At Truckstop we are dedicated to creating a workplace that is equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for a yearly bonus. Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity as well as business considerations.
The anticipated base pay range for this position is :
$104,000—$130,000 USD
The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the employee.
Truckstop provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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What We Do
At Truckstop, our One-Team mindset has transformed big dreams into epic success. We commit to principles such as assume positive intent, have each other’s back, and be your authentic self. This results in a feeling of connectedness, so no one feels isolated in a remote work world. Together, we build technology that determines the future of freight.
Partners make the impact.
We call our employees partners because we are interdependent upon each other to achieve greatness. From day one, we empower our partners with the freedom to innovate, take smart risks, and voice bold ideas. This autonomy allows our partners to think big and make an impact.
Imagine greatness and own it.
Imagine a place where you are equipped to drive your career – where exploration is encouraged, and opportunities present themselves to the curious. This is Truckstop.com. Our TLC (Truckstop Learning Center) and AI Talent Marketplace are examples of tools that help our partners develop new and critical skills. We are committed to empowering our partners to own their greatness.
Flexibility to help you balance.
We encourage our partners to embrace the richness of North America like the trucker who drives its highways. Whether seaside, countryside, or citified, wherever our partners draw inspiration from is where we want them to be. If it’s in an office or working from home, we set them up with the resources they need to excel.
The best of two worlds.
After 25 years of steady growth and profitability, Truckstop.com caught the eye of tech investor ICONIQ Capital. They saw how our breakthrough SaaS solutions impact an $800 billion industry. Our partners enjoy the stability of historical success yet are primed for exponential growth.
Why Work With Us
We are creating a culture of brilliant minds and generous hearts who care deeply about other's success. Our drive for greatness produces high expectations, yet our regard for humans is even higher.
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