At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.
Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.
Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.
THE ROLE
AG1 is looking for a highly skilled Manager, Channel Marketing to join the Brand team and execute the strategic direction and optimization of key marketing channels. This role will lead the execution of channel-specific initiatives that engage our audience, elevate brand visibility and deliver measurable impact. Working closely with the Broader Brand team, this role will ensure consistency across all channels while maximizing performance and aligning with our overall brand strategy
Reporting to the Director, Social Media, the Manager, Channel Marketing will oversee the planning, development, and implementation of strategies that elevate the brand presence of AG1 and drive engagement across various channels including social media and digital platforms. The ideal candidate is data and insight-driven, leveraging that approach to ensure brand goals are met and exceeded, with each channel contributing to the larger marketing ecosystem and business objectives
WHAT YOU’LL DO
- Develop and execute strategic marketing plans for assigned channels, ensuring alignment with the brand vision, target audience, and business goals of AG1
- Collaborate with creative, content, and social media teams to design and implement channel-specific campaigns, optimizing content for maximum engagement and reach
- Regularly analyze channel performance data and metrics, providing actionable insights and recommendations for optimization
- Drive continuous improvements to achieve KPIs and business objectives
- Work closely with the Growth, Product, and Insights teams to ensure all channel activities are aligned with customer journeys, product launches, and growth targets
- Manage relationships with external agencies and media partners, ensuring best-in-class campaign execution and performance
- Own the channel budgets, ensuring spending is optimized for the greatest impact while staying within allocated resources
- Stay ahead of industry trends and emerging platforms, identifying new opportunities to test and grow the brand’s presence across key channels.
WHAT WE'RE LOOKING FOR
- 5+ years of experience in channel management, digital marketing, or brand marketing roles, with proven success in managing and optimizing marketing channels
- Strong knowledge of key marketing channels including social media, email, paid media, and influencer marketing.
- Experience with data analysis and performance reporting tools to measure success and make data-driven decisions.
- Excellent project management and organizational skills, with the ability to manage multiple projects and stakeholders.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Creative thinker with a growth mindset and a passion for driving innovation.
- Knowledge of marketing automation tools and CRM systems.
- Strong understanding of brand strategy and its application across various channels.
- Collaborative mindset, with experience working closely with brand, creative, insights and marketing teams to ensure cohesive and impactful brand presence
WHAT’S IN IT FOR YOU?
- Competitive compensation and performance-based incentive plans.
- A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
- A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
- A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
- A high-growth, dynamic environment with opportunities for your direct impact to be felt.
- Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
- In-person team meetups for optimal collaboration, team building and accelerating productivity.
- A work environment and culture that is based on high performance, productivity and continuous improvement.
- The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
- Access to AG1 products and branded swag.
- Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
- All other benefits and insurances as required by law, based on your specific country of residence.
AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $87,500.00 to $111,500.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.
AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
What We Do
At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to enhancing our formula to bring Foundational Nutrition to people around the world.
Our approach is deeply rooted in science, with a continuous pursuit of excellence. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop or travel packet when mixed with 8 ounces of water, gives you the nutrients you need with the simplicity you want in a daily routine.
Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our team around the globe
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