Manager, Brand Media

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

We are seeking a strategic and analytical Brand Media Manager to drive our brand’s media investment strategy, ensuring a seamless connection between media, creative, and full-funnel audience planning. This role is responsible for developing media strategies that maximize attention, engagement, and brand impact, leveraging Marketing Mix Modeling (MMM), attention-based measurement, and advanced audience segmentation.

The ideal candidate will blend data-driven media planning with creative storytelling to enhance consumer experiences and drive brand growth. They will play a pivotal role in pioneering innovative, cross-channel media strategies that reinvent how the Bose brand connects with consumers in a constantly evolving media landscape. Success in this role requires deep media expertise, strong communication skills, and the ability to collaborate across multiple cross-functional teams.

Key Responsibilities

Media Strategy & Full-Funnel Audience Planning

• Drive a cohesive and coordinated media strategy within the US and EMEA markets, bringing the Bose brand to life for consumers.
• Plan and optimize cross-channel media investments to create a seamless consumer experience, ensuring connectivity between brand-building and performance media campaigns.
• Lead day-to-day relationships with external media agencies and partners, ensuring campaigns are executed with excellence, aligned with business objectives, and consistently deliver results.
• Collaborate with Analytics and Performance Media teams to ensure accurate measurement, optimization, and a deep understanding of our audiences and investments.
• Oversee media budget processes, including reconciliation and invoice approval.
• Expertly present media strategies, plans, and insights to marketing leadership, cross-functional teams, and product leadership.

Connecting Media, Creative, and Consumer Attention

• Develop audience segmentation strategies that align media placements with consumer intent, behavior, and the purchase journey.
• Ensure media strategy is seamlessly integrated with creative development, optimizing ad formats, messaging, and placements for maximum attention and engagement.
• Partner with creative teams to test and iterate ad variations, driving higher brand recall, engagement, and conversions.
• Implement dynamic and adaptive creative strategies, optimizing content in real-time based on audience behavior and platform performance.
• Maintain cohesion between brand storytelling, product messaging, and media execution across all touchpoints.

Campaign Execution & Optimization

• Lead end-to-end media execution across digital (Google, Meta, TikTok, YouTube, Amazon Ads, programmatic), CTV, and traditional media (TV, OOH, radio).
• Optimize the cross-channel media mix using insights from MMM models, attention metrics, and performance benchmarks.
• Implement incrementality testing, A/B testing, and audience retargeting strategies to improve campaign efficiency.
• Ensure media spend is allocated strategically to maximize ROI and brand impact.

Measurement & Performance Analytics

• Define and track key media metrics (CPM, VTR, attention scores, engagement rates, brand lift, purchase intent) to measure campaign effectiveness.
• Work closely with data science teams and agencies to refine MMM models, ensuring accurate attribution of media’s impact on revenue and brand equity.
• Implement attention-based media measurement frameworks to optimize ad creative, media placements, and platform investment.
• Provide data-driven recommendations to optimize future campaigns and guide leadership on media investments.

Collaboration & Stakeholder Management

• Act as a bridge between media, creative, brand marketing, and e-commerce teams, ensuring a holistic and aligned approach to campaign planning.
• Work closely with retail and global sales teams to ensure media efforts support product launches and retail promotions.
• Collaborate with external media agencies, publishers, and ad tech partners to drive innovation and media effectiveness.
• Present strategic insights and media performance reports to senior leadership, demonstrating the link between media investments and brand growth.

Qualifications & Skills

• Extensive experience in media planning, buying, and measurement across both offline and online channels with a deep knowledge of media fundamentals.
• Experience managing others
• Strong understanding of Marketing Mix Modeling (MMM), attention-based media, and audience-first planning.
• Expertise in media efficiency, measurement frameworks, and connecting media investments to brand outcomes using data-driven insights.
• Ability to develop and lead complex, multi-channel campaigns (advertising, content, social, events, and product education) in collaboration with product marketing, creative, and production teams.
• Strong proficiency in analytics tools (Google Analytics, Ipsos, Kantar, Brand Health tracking).
• Expertise in digital advertising platforms (Google, Meta, TikTok, YouTube, Amazon DSP, programmatic CTV, and emerging channels).
• Ability to interpret, analyze, and communicate key media metrics, understanding their impact on broader business objectives.
• Strong interpersonal, communication, and presentation skills.
• Critical thinker, problem solver, and creative strategist with a proactive and adaptable mindset.

Experience

• 10-12 years of experience in media planning and buying.
• Experience in US and EMEA markets.

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.