Job Classification:
Marketing & Communications - Marketing
Our Business
For 150 years, Prudential’s diverse and talented employees have been committed to helping customers and their families grow and protect their wealth through a variety of products and services. We are known for delivering on our promises and are recognized as a trusted brand and one of the world’s most admired companies.
The Business
Prudential’s Brand Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.
The Role
As a Manager, Brand Content at Prudential Financial, you will lead the creation and curation of compelling content that resonates with our audience, enhancing the brand's reputation as a trusted financial partner.
Collaborating with cross-functional teams, you will ensure that all content aligns with our strategic goals, fostering growth and protection for families.
Your role involves developing content strategies, managing content production, and measuring the impact of content initiatives to drive engagement and brand loyalty.
Responsibilities:
- Develop and implement content strategies that align with Prudential Financial's brand values and objectives to enhance brand awareness and customer engagement
- Oversee the creation, editing, and publication of high-quality content across various platforms, mainly the company website, social media, and with advertising partners
- Translate brand strategy and activation activities into compelling content opportunities by identifying themes and hooks to build internal and external audience engagement
- Collaborate with cross-functional teams, including marketing, product development, and public relations, to ensure consistency in brand messaging and content
- Conduct market research to identify trends, customer needs, and competitive insights that inform content creation and strategy
- Monitor and analyze content performance metrics to assess the effectiveness of content strategies and make data-driven adjustments as needed
- Ensure all content complies with regulatory requirements and company policies, maintaining a high standard of accuracy and integrity
- Stay informed about industry developments and best practices in content marketing, integrating new ideas and technologies into the content strategy
- Develop and maintain a content calendar to ensure a consistent flow of relevant and timely content that supports business goals
- Coordinate with analytics, digital marketing, and media to test and optimize content including SEO and search results
- Facilitate the creation of thought leadership pieces and other premium content to position Prudential Financial as a trusted authority in financial services
This role is hybrid with onsite work in Newark, NJ 3 days per week.
Your Expertise
What you’ll need to succeed:
- Bachelor’s degree in Marketing or a related field and a minimum of 5 years in Marketing with 3+ years in a Content Marketing
- Proven track record in developing and executing content strategies aimed at financial education for consumers
- Strong writing and editing skills, with the ability to produce high-quality content independently or in collaboration with others
- Deep understanding of the financial services industry and its impact on consumer wealth growth and protection
- Experience in creating engaging and informative content that educates and empowers consumers
- Ability to see work through end to end, collaborating with teams as needed and working independently when necessary
- Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Strong analytical skills to measure the effectiveness of content strategies and make data-driven decisions
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
- Excellent communication skills, both written and verbal, to articulate complex financial concepts clearly and concisely
- Collaborative mindset, with the ability to work closely with cross-functional teams including marketing, product, and compliance
- Passion for financial literacy and a commitment to helping consumers make informed financial decisions
- Proven ability to thrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel
- Strong project management skills to ensure timely execution of marketing initiatives
- Experience with digital marketing tools and platforms to enhance content distribution and engagement
- Excellent communication skills, both written and verbal, to articulate strategies and influence stakeholders
- Adaptable and innovative, with a willingness to explore new trends and technologies in advertising and content
#LI-MG1
What we offer you:Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $107,300.00 to $166,400.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
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Market competitive base salaries, with a yearly bonus potential at every level.
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Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
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401(k) plan with company match (up to 4%).
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Company-funded pension plan.
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Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
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Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
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Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
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Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process, please email [email protected].
If you are experiencing a technical issue with your application or an assessment, please email [email protected] to request assistance.
Top Skills
What We Do
PGIM, the investment management business of Prudential Financial, Inc.* is a multi-manager that delivers industry-leading strategies and solutions to clients. Each business maintains its own investment process and culture, allowing for a singular focus on delivering investment returns for clients.
The PGIM businesses offer investors a wide range of investment strategies across asset classes and geographies, including public equities, public and private fixed income, commercial mortgages and real estate. Clients of PGIM can rely on superior long-term performance, risk management expertise and innovative products to help them realize a wide range of business objectives.
In addition, PGIM uses its collective knowledge and business expertise to work with public, private and non-profit sector partners to create solutions that address critical social issues that have an enduring impact.
*Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.
