The Manager of B2B Partner Marketing of CLEAR Verified will be responsible for driving the go-to-market planning and execution for product launches of new and existing partner marketing programs. This role will work closely with the Partner Growth, Brand Marketing, Communications, and Business Development teams to execute & support key marketing initiatives to delight our partners and users.
What you'll do:
- Be the face of CLEAR Marketing for External Partners
- Work with the Partner Growth and VP of CLEAR Verified Marketing to grow existing partnerships and build go-to-market strategies for new partner programs.
- Oversee brand and messaging guidance, ensuring partner programs and campaigns meet CLEAR's standards and align with go-to-market timelines.
- Work hand-in-hand with the Brand Marketing team to constantly iterate on marketing assets and opportunities.
- Build and Execute Strategic Partner Campaigns:
- Leverage our partner's marketing channels in collaboration with partners to drive performance - this includes on-site activation, email marketing, social media marketing, video assets and more.
- Work collaboratively and cross-functionally within CLEAR to launch campaigns that drive utilization and awareness of Partner solutions.
- Coordinate across CLEAR's marketing functions to ensure Partner Marketing is aligned to overarching corporate strategy and brand guidelines
- Collaborate with Creative, Public Affairs and Legal to ensure proper sign-off and approval for respective marketing assets, comms materials and other partner branding integrations.
- Measure and Optimize
- Track campaign metrics and suggest changes to optimize marketing efficacy.
- Work cross-functionally to ensure performance tracking of all marketing assets is in alignment with CLEAR's broader business goals.
How you'll measure success:
- New member acquisition and utilization
- Asset execution and performance (e.g., email performance, customer satisfaction, etc.)
Who you are:
- Expert communicator both internally and externally; creative and solutions-oriented
- Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards
- Strong project management and multi-tasking skills
- Comfortable working with data analytics and business intelligence tools (e.g. Google Analytics, Looker, Excel)
- Ability to operate in fast-paced, rapidly evolving environment
- Strategic thinker with the ability to clearly articulate and implement a focused plan
- Excellent attention to detail
- Self-starter with an "own it" mentality
- Sense of humility and a desire to roll up your sleeves
How You'll be Rewarded:
At CLEAR we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you'll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs.
We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $100,000 - $125,000, depending on levels of skills and experience.
The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
About CLEAR
Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 25+ million passionate members and hundreds of partners around the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
#LI-Hybrid #LI-Onsite
What We Do
CLEAR transforms what is uniquely you – your fingerprints, your face, your eyes – into a secure, biometric key to frictionless experiences. CLEAR currently powers customer experiences in nearly 40 U.S. airports and venues. With over 3 million members so far, CLEAR is the identity platform of the future, today.
Why Work With Us
We’re passionate, fearless, and re-imagining the future. We are looking for individuals who are indefatigable and have a bias for action. We care deeply and hold ourselves to high standards and, as a result, share feedback with radical candor to make CLEAR a great place for great people to thrive.
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