Manager, Analytics

Posted 7 Days Ago
Be an Early Applicant
New York, NY
82K-100K Annually
3-5 Years Experience
AdTech • Marketing Tech
The Role
The Analytics Manager will manage deliverables for a pharmaceutical brand, oversee Analysts, and present media performance reports. The role involves relationship building, data storytelling, project ownership, and using data visualization tools to enhance client's media strategies.
Summary Generated by Built In

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story.

Role Objectives:

The Analytics Manager will be responsible for being the day-to-day owner of deliverables for a large pharmaceutical brand as part of our client portfolio with support from their Director and Associate Director. This includes fostering both internal and external relationships and being the go-to point of contact for this brand. This role requires a solid understanding of media performance measurement and comfort with data storytelling and the ability to successfully present reporting to both internal and client teams.

Additionally, Managers oversee other Senior Analysts and Analysts who own reporting on smaller portfolio brands and must be comfortable supporting across multiple lines of business. They also will drive impact across the portfolio by acting as project owner and using their knowledge of data visualization tools to foster the development of our ETL to provide innovative deliverables to our clients.

Qualifications

  • B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
  • 3+ years of experience working with large data sets or conducting quantitative analysis
  • Agency experience highly preferred
  • Knowledge of Digital Media, Marketing/Advertising industries highly preferred
  • Experience working with Python, R programming languages
  • Experience working with relational databases, SQL
  • Strong communication skills
  • Agency experience highly preferred
  • Ability to speak and write professionally
  • Ability and comfort with presenting work by phone or within small groups
  • Proficiency in Microsoft Office software such as Word, Excel and PowerPoint
  • Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
  • Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
  • Knowledge of visualization tools like Tableau and Power BI
  • Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access)
  • Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
  • Knowledge of Python and other programming languages

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $81,500 - $100,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2024.

Top Skills

Python
R
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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