Luxury Manager

ACHIEVING COMPANY TARGETS

• Ensure sell-in and sell-out volume targets are achieved through account-specific business plans and strategy for the top Luxury customers calendar of activities hinged from the Brand and Channel strategy for the channel

• Leads total channel profitability by ensuring the Channel and Customer P&L and drives efforts to ensure delivery of the net sales targets for the channel

• Full understanding of the S&OP process and ensuring forecast accuracy for Solid Wine and Wine Century

• Ensures achievement of the sell-out target of the Luxury Channel by driving sales via HNWI sell-out programs and wholesaler loyalty programs

• Achieve the “glass in hand” objective for the Luxury channel

• Establish a database for the HNWI network

• Develop and follow an efficient calling cycle that will allow maximum coverage of his/her key KTV and reseller accounts.

• Optimize distribution and inventory in relevant accounts. 

• Establish and nurture a sustainable relationship with key customers 

• Collaborating with the Marketing and Trade Marketing teams, ensure visibility, cut-through and ample quantity of Last 3 Feet materials of key PRPI brands.

• Ensure that commercial and/or brand building objectives are fully leveraged in all existing contracted/supported accounts and spends are maximized

• Conduct product training with key stakeholders.

• Monitor and report key market trends and propose actions.

• Track pricing and highlight anomalies as part of the global pricing tool.

• Monitor and report Grey Market Activity (GMA) in market.

• Meet weekly/monthly reporting requirements: Competitors trade activities, KTV and reseller price surveys, depletion reports (contracted/supported outlets). 

• Ensure compliance with Sustainability and Responsibility guidelines

• Leads the monitoring of the Trade Terms Agreement with relevant KTVs and Chinese wholesalers from volume build to sign-off which includes internal and external routing

ENGAGEMENT

• Establish and nurture close relationships with HNWI individuals and groups (PR), Chinese and Luxury channel wholesalers and other sub-channels like KTVs, Chinese restaurants and Chinese associations

• Seek out new leads to expand the HNWI network

• Map out, design and execute engagement and retention activities, such as but not limited to, tasting programs, private HNWI selling dinners, presentation of high-end collectible items throughout the fiscal year

CONVERSION

• Understand the ultra-premium/luxury landscape and share market intel with the commercial and marketing teams

• Convert and retain competitive drinkers

EVENT MANAGEMENT

• Organize and facilitate events for HNWI and KTVs

• Lead and mobilize the partner third party agency

• Coordinate with Brand team for complimentary requirements

• Selection and training of brand promoters

BUDGET AND CONTROLS

• Evaluates all investment activities to ensure that agreed returns are achieved.

• Follows the event mechanics and adjusts if needed to get the best possible results

• Tracks both the A&D and A&P budget spending allotted to his/her channel

• Ensures compliance to Pernod Ricard S&R initiatives

 Knowledge and Skills Requirements:

• College graduate.

• Relevant experience and/or understanding of Premium Wine and Spirits or Luxury Industry.

• Strong persuasive and negotiation skills with the ability to easily build rapport and develop good working relationships with High-Net-Worth Individuals.

• Organized, a self-starter, trustworthy and easily motivated

• Good presentation skills.

• Positive “can-do” attitude.

• Good command of MS office. (Word, Excel, Powerpoint as a minimum)

• English, conversational Mandarin and/or Fukien languages

• Updated, clean driving license

Functional Competencies:

• Basic presentation skills

• Easily establishes and develops trust in a working relationship with internal and external stakeholders

• Basic knowledge in gathering market intel and turning insight into selling opportunities

Job Posting End Date:

Target Hire Date:

2024-07-15

Target End Date: