Loyalty Manager

Company Description

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

We have an exciting opportunity available for a Loyalty Manager located out of our Bloomington, MN headquarters.  This individual contributor role will help to drive one of DQ's key strategic initiatives, joining a highly visible team to build the brand's digital portfolio from the ground up and shaping the future of our digital strategy. 

The Marketing Manager, Loyalty develops IDQ’s customer loyalty program, DQ® Rewards. They are accountable for leading all executional activities for loyalty across the app, website, and CRM, as well as guiding the communication strategy for in-store marketing and MarCom activations. They play a critical role in the customer experience and retaining our most loyal fans.

The Manager has an entrepreneurial spirit and be self-motivated to drive acquisition and engagement strategies that continue to enhance the loyalty program. They will take ownership of the day-to-day activities that ensure a positive experience for our loyal fans and elevate the DQ brand.

Key Accountabilities Includes:

Planning & Reporting

• Have a deep understanding of  the loyalty program to clearly articulate goals, objectives, and general needs to creative and technical teams.
• Partner with internal and external partners to plan and design impactful CRM campaigns.
• Maintain and seek ways to optimize the features and benefits of the loyalty program.
• Keep a pulse on overall program health; provide weekly and monthly reporting on program results.
• Conduct market intelligence to stay current with industry best practices, trends, and technologies; track competitor initiatives and provide routine reporting.  
• Assist in development and maintenance of the loyalty program calendar.
• Plan, maintain, and report on deals as a key component of the loyalty program.

Project Management

• Act as the main point of contact in vendor relationships for day-to-day facilitation of loyalty projects.
• Own project management functions: execute against the loyalty marketing calendar and lead projects to ensure critical milestones are met and project requirements are delivered on time.
• Partner with Operations, Training, and Customer Service teams to develop and implement training materials; communicate work plans to drive awareness and associate readiness for loyalty initiatives.
• Lead the continuous effort to simplify, improve, and optimize loyalty work processes across the organization and automate workflows whenever possible.
• Provide support and guidance to our customer support team, addressing inquiries, resolving issues, and enhancing overall customer satisfaction.

Communication

• Manage the internal communications plan and development of communication for all loyalty initiatives.
• Assist the MarCom team on the loyalty program communication strategy for our fans and franchisees.
• Assist the Operations team on the development of franchisee training materials.

Qualifications

Qualifications

• Minimum 5-8 years of CRM related marketing experience; loyalty program or promotional experience strongly preferred but not required.
• BA/BS degree in Marketing or related field, or equivalent combination of education and work experience.
• Proven track record of managing and lcomplex projects and campaigns from inception to completion.
• Experience and proven ability to lead cross-functional stakeholders on new processes and ways of working to improve efficiencies.

Skills Required:

• Strong knowledge of marketing tools, tactics, and strategies. Ability to connect those strategies to broader company initiatives.
• Data-driven mindset with an ability to interpret data to drive decisions and strategy.
• Advanced verbal and written communication skills; demonstrated ability to tailor communications to fit multiple audiences.
• Ability to think ahead and anticipate potential problems, lead resolution and/or elevate appropriately and when necessary.
• Fast-learner, eager to dive in and bring relevant experience to a new role.
• Ability to break through the complexity to quickly implement simple solutions that drive results.
• Excellent organizational and time management skills.
• Start-up mentality, eager to move quickly, act autonomously, and work with a lean team.
• Highly curious, self-starter always looking to learn and stay ahead of trends.

The US national base salary range for this position is $84,270- $103,231. This position is also eligible for a bonus. The base salary range displayed reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, work location and relevant education or experience.

Additional Information

All your information will be kept confidential according to EEO guidelines.  You must be work authorized in the United States without the need for employer sponsorship.

Benefits

Our benefit package supports the well-being of our employees and their families.  Our comprehensive benefit package includes, medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and so much more!  To learn more about our great benefit offerings, Click Here.

Work Environment

Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 2 collaboration days a week.  Additional in office time may be required to support team/project needs.  Positions will be identified as “remote eligible” when consideration will be given to candidates outside of drivable distance to our Bloomington office.

Inclusion & Belonging

We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.

IDQ is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members. You must be authorized to work in the United States without the need for employer sponsorship.