Loyalty Growth Strategist

Company Description

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world. 

Job Description

We are looking for a Loyalty Growth Strategist to join our team of around 1,700 people worldwide to help us power up the traveller's journey for millions of holidaymakers. If you are a master at extracting, analyzing, and interpreting data, and have a strong entrepreneurial mindset keep on reading, as you might be the perfect fit for this job.

The job in brief:

Job Title - Loyalty Growth Strategist

Working model - hybrid in Switzerland

Team - you will join the Customer Growth team.

Level – Professional

Location - Chiasso, Switzerland

Contract - Permanent, full time (36 h/week )

What your impact will be:

• Develop and refine loyalty initiatives to enhance customer engagement and retention across all touchpoints.
• Lead discussions with key stakeholders across the company to build a loyalty framework that integrates business objectives, customer value, and operational feasibility.
• Define and structure customer benefits, incentives, and discounting models.
• Collaborate closely with Business, Tech, UX, Product, Legal, and Data Protection teams to ensure a seamless execution of loyalty strategies.
• Leverage data insights to optimize customer value, ensuring data-driven decision-making at every stage.
• Identify and analyze key performance indicators (KPIs) to measure the effectiveness of loyalty initiatives and iterate accordingly.
• Influence decision-makers and senior leadership through clear, data-backed storytelling and strategic recommendations.
• Stay ahead of industry trends, benchmarks, and best practices to innovate continuously within the loyalty space.

Qualifications

Your expertise:

• Degree in Business, Marketing, Economics, Data Science, or a related field.
• Strong strategic thinking with a growth-oriented and data-driven approach.
• Ability to work cross-functionally and influence multiple stakeholders effectively.
• Exceptional communication and storytelling skills to translate insights into impactful strategies.
• Experience in customer engagement, retention, or loyalty initiatives.
• Fluency in English.

Desirable:

• Hands-on experience with SQL and analytics tools (e.g., QlikView, Tableau, Looker, or similar).
• Experience in digital product management or e-commerce.
• Familiarity with customer segmentation, personalization, and behavioural analysis.

Additional Information

Perks of working with us:

How we work together:

- An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)

- Shorter working week (36h as full time), with a half working day on Fridays
- Flexible start and end of the working day
- Possibility to work from anywhere for a period of time per year defined according to local regulations

How we learn together:

- Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.

- Professional and managerial skills development training paths, access to e-learning platforms such as O’reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content

Other perks:
- 2 paid days off per year for volunteering purposes

- Occasional social events to foster connections among colleagues

- Travel industry discounts and flash exclusive staff fares

- We support our employees through life's significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Wish you were here? We do, too!

Selection process steps*:

- HR interview (10-30 minutes)

- 1st interview (Manager): soft skills + technical knowledge

- Test step online or offline

- 2nd interview (Manager + team member): Test review

- Offer extended
(*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:
By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.