Lifecycle Specialist (They/She/He)

Posted 17 Days Ago
Be an Early Applicant
Barcelona, Cataluña
Entry level
Consumer Web • Retail • Sales
The Role
As a Lifecycle Specialist, you will develop communication strategies to enhance customer retention and drive business results. Your role involves managing projects, conducting data analysis, collaborating with stakeholders, and aligning strategies with company OKRs, while continuously optimizing customer interactions based on insights.
Summary Generated by Built In

If you’re here, it’s because you’re looking for an exciting ride

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 


Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries.

Together we revolutionize the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy.  

🤝 Our commitment to being a force for good. 


We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.


YOUR MISSION

We are looking for someone to join our Customer Lifecycle and Incentives team within the Growth organization. We are a team dedicated to crafting and implementing long-term lifecycle strategies designed to engage users with our app and drive incremental business results. As a Lifecycle Specialist, you will be an integral part of a team that thinks big, continuously pushing the boundaries to deliver impactful communication strategies that align with our company’s

Be a Part of a Team Where You Will:

  • Craft Communications Strategy: Take an active role in the development and execution of the communications lifecycle strategy aimed at enhancing customer retention and lifetime value. This includes working closely with the Lifecycle Sr. team members to build and implement CRM communications that drive user engagement.
  • Manage complex projects: Take ownership of communication projects from inception to execution, ensuring deadlines are met and objectives are achieved. You will coordinate with cross-functional teams, manage timelines, and oversee project deliverables.
  • Make decisions based on Data Analysis and Reporting: While not serving as the team's data analyst, you will use advanced Excel skills to conduct self-analysis on campaign performance, interpret customer data, and generate insights that inform and optimize communication strategies. 
  • Excel at Stakeholder Management: Engage and collaborate with various stakeholders across the organization. Navigate conflicts effectively, ensuring that communication strategies are aligned and executed seamlessly across different teams.
  • Prioritize and Align Strategies to excel OKRs: Ensure that all communication strategies and tasks are prioritized and aligned with the company’s and team’s OKRs (Objectives and Key Results). Your ability to link day-to-day activities with overarching business goals will be crucial.
  • Optimize Communication Strategies: Work on optimizing and personalizing communication based on insights driven through ongoing analysis. This includes continuously exploring new opportunities to enhance customer interactions.

Adapt and Innovate: Thrive in a fast-paced, ever-changing environment by balancing meticulous attention to detail with the ability to deliver results swiftly. You will be expected to adapt to new challenges and contribute positively to the team dynamic.

You have:

  • A Can-Do Mindset: Demonstrated ability to tackle challenges head-on, managing projects effectively and delivering results even when faced with obstacles. You excel at sticking to deadlines and driving projects to completion flawlessly.
  • Strong Prioritization and Organizational Skills: A proven track record of managing multiple tasks efficiently, with the ability to prioritize work and organize tasks in a way that maximizes productivity and aligns with company and team OKRs.
  • Conflict Resolution and Stakeholder Management: Exceptional skills in managing relationships across cross-functional teams, with the ability to handle conflicts constructively and maintain strong working relationships.
  • Advanced Excel Skills: Proficiency in using Excel for data analysis, self-assessment of campaigns, and strategy support. You are comfortable working with datasets to derive actionable insights that complement the team's broader analytical work.
  • Analytical and Strategic Thinking: A strong analytical mindset with the ability to craft and execute end-to-end communication strategies that are data-driven and aligned with business objectives.
  • Adaptability: The ability to thrive in a dynamic environment, balancing attention to detail with the need for quick execution. You work well under pressure and maintain a positive, collaborative attitude.
  • Creativity: A creative approach to problem-solving and communication strategy development, bringing innovative ideas to the table.

Nice to Have:

  • Experience with CRM Tools: Familiarity with CRM tools, preferably Mobile CRM platforms such as Braze, would be beneficial.
  • Experience with Looker: Knowledge of Looker or similar business intelligence tools is an advantage, allowing you to deepen your analysis and reporting capabilities.
  • HTML and SQL : Knowledge of HTML language, SQL and Query is also advantageous.

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 💳 Cobee discounts on transportation, food, and even kindergarten expenses.
  • 🏊 Discounted gym memberships to keep you energized.
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave, and office-based nursery.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!

Top Skills

Excel
The Company
Barcelona, Catalonia
10,009 Employees
On-site Workplace
Year Founded: 2015

What We Do

Glovo is a pioneering multi-category app connecting users with businesses, and couriers, offering on-demand services from local restaurants, grocers and supermarkets, and high street retail stores. Glovo’s vision is to give everyone easy access to everything within their city, so that our users can enjoy what they want, when they want, where they want. Founded in 2015 in Barcelona, it operates across 25 countries in Europe, Central Asia and Africa

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