Lifecycle Marketing Manager – FIFA World Cup 26™

The Role and What You'll Do:

The Manager, Lifecycle Marketing will be responsible for supporting the development, execution, and optimization of CRM strategies to engage and retain customers throughout their journey with the FIFA World Cup 26™ Official Hospitality program. This role requires a strategic thinker with expertise in lifecycle marketing, exceptional analytical skills, and a passion for soccer. The Manager will work closely with cross-functional teams to create personalized and impactful marketing campaigns that enhance the consumer experience and drive long-term loyalty. 

• Support the development, execution, and optimization of comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey. 

• Assist in developing and implementing personalized campaigns across channels such as email, SMS, app, and direct mail. 

• Leverage customer data and analytics to segment audiences and craft targeted messaging that resonates with different customer segments. 

• Design and optimize customer journeys to enhance the overall customer experience and increase lifetime value. 

• Manage a calendar of lifecycle marketing activities, ensuring timely execution and alignment with overall marketing goals. 

• Monitor and report on the performance of lifecycle marketing campaigns, using data to drive continuous improvement and optimization. 

• Manage marketing automation tools and platforms to streamline and scale lifecycle marketing efforts. 

• Conduct regular A/B testing to identify the most effective strategies and tactics for customer engagement and retention. 

• Stay current with industry trends and best practices in lifecycle marketing to ensure the program remains innovative and competitive. 

• Work closely with the Senior Manager of Lifecycle Marketing to support day-to-day operations. 

You Have These:

• Minimum of 3-5 years of experience in lifecycle or CRM marketing, preferably within the sports, hospitality, or events industries. 

• Experience working on large-scale sporting events or global marketing campaigns. 

• Proven track record of supporting and executing successful lifecycle marketing campaigns. 

• Basic understanding of customer segmentation, personalization, and journey mapping. 

• Proficiency with marketing automation tools and CRM platforms (Salesforce Marketing Cloud experience is extremely preferred). 

• Experience partnering with data analysts to build effective reports and dashboards that enable data-driven iteration. 

• Knowledge of emerging lifecycle marketing trends and technologies. 

• Project management skills, with the ability to manage multiple priorities and meet tight deadlines. 

• Ability to think strategically and execute tactically. 

• Passion for soccer and familiarity with the FIFA World Cup. 

We'd Love If You Also Have These:

• Bilingual or multilingual proficiency (especially French and/or Spanish). 

• Exceptional communication and interpersonal skills. 

• Creative thinking and problem-solving skills. 

• Ability to work in a fast-paced and dynamic environment. 

• Strong relationship-building skills. 

• Knowledge of FIFA regulations and standards related to marketing and hospitality. 

Join us in enhancing the customer experience and drive significant revenue growth for the FIFA World Cup 26™ Official Hospitality program by leveraging your lifecycle marketing expertise. Apply today to be part of the excitement! 

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