Joyride is a new marketplace in one of the few overlooked segments left in the automotive industry, unclaimed vehicle auctions. Started by a team of successful entrepreneurs, a few car aficionados, and a talented development team, they had the vision to create the industry-leading online auction platform to make it easy and safe to buy and sell unclaimed vehicles.
Joyride launched in April 2020 after a year of laser-focused brand creation and product development. We are now successfully executing regular online unclaimed vehicle auctions in major U.S. cities and expanding into new markets. We are a lean, yet impactful team composed of motivated, positive, and collaborative individuals dedicated to making Joyride the leading unclaimed vehicle auction platform.
About the role:
We are looking for a Marketing Associate to lead customer engagement across the lifecycle of Joyride buyers and sellers. You will be responsible for developing marketing campaigns that drive business outcomes (activation, retention, revenue, and winback). The successful candidate will be an incredible project manager and methodical thinker with the ability to execute processes across cross-functional teams. Responsibilities will include Marketing Communications (owned channels), Social Media Management, Digital Advertising, User Journey Design, Measurement & Attribution, and Project Management of product improvements related to marketing.
About you:
-You’ve successfully executed lifecycle/CRM marketing programs for an early-stage business. -You are passionate about forming a deep understanding of users and can create personalized experiences to improve activation and retention.
-You are creative, analytical, and enjoy getting to the lowest level of detail to identify engagement opportunities.
-You have a bias to action and proactively identify areas for growth, owning the outcome.
What you’ll do:
-Maintain marketplace demand for the Joyride business by effectively engaging users through owned and paid channels.
-Develop and execute new user onboarding, retention, and winback strategies.
-Manage day-to-day marketing communications (email, social media, texting, and more)
-Work collaboratively with product and analytics to implement new features.
-Identify and develop new user engagement opportunities through rigorous testing
-Quickly catch bugs/issues and act urgently to address
Qualifications:
-1-3 years of experience in email marketing, CRM, or lifecycle marketing for a consumer-facing business ideally in Automotive
-Proven ability to prioritize and execute tasks in a fast-paced environment
-Demonstrated aptitude in building user empathy and crafting highly personalized messaging
-Technical ability to leverage analytics and work with complex datasets to understand performance, drive decision-making, and measure outcomes
-Experience with email marketing or CRM software - bonus points for Constant Contact, Zendesk Sell
-A positive, upbeat attitude
Top Skills
What We Do
A team of successful entrepreneurs, car aficionados, and technologists all had a vision: to make it easy to buy and sell undervalued vehicles with this category’s first-ever online auction platform.
We launched Joyride in April of 2020, and today, it’s the leading marketplace for undervalued vehicles. We’ve successfully expanded to several large markets (including California, Texas, Indiana, and Nevada), and we’ve already connected the buyers and sellers of tens of thousands of aged and unclaimed cars.
The opportunity for Joyride is massive: the cars on our roads are getting older (the average age is 11.9 years), and at the same time, we’re facing an unprecedented shortage of used vehicles and parts due to global supply chain issues. Buyers and sellers of cars are increasingly comfortable transacting fully online, yet until Joyride, there has never before been a dedicated marketplace for aged and unclaimed vehicles.
We are a lean yet impactful team of motivated and collaborative individuals. If you’re excited about bringing innovation to a previously overlooked market and making Joyride a category-defining company, we’re hiring!
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