Lifecycle Lead
We have an exciting opportunity of a Lifecyle lead to join our Digital team here at Harrods. You will support the Retention Manager to develop and execute a comprehensive customer lifecycle automation strategy that aligns with Harrods overall marketing priorities and enhances the customer journey
About the Role
As the Lifecyle Lead you will play a crucial role in enhancing our customer relationship management strategy by leading the design, implementation, and optimisation of triggered and automated marketing campaigns.
You will also;
- Lead the planning, development, and execution of automated marketing campaigns,
including email, SMS, Push and in-app messaging, to target customers at key
moments in their Harrods lifecycle - Utilise data & insights to create targeted campaigns that resonate with different
customer segments, focusing on personalisation & relevance to drive response rates - Work closely with cross-functional teams, including Loyalty, Marketing, Digital Trade,
IT, and Analytics, to ensure a seamless customer experience across all touchpoints - Develop and maintain best practices for CRM data management, campaign
execution, and reporting
About the You
We are looking for someone who is a strategic thinker with a deep understanding of CRM systems, marketing automation tools, and the luxury retail landscape. The ideal candidate will have a proven track record of driving customer engagement, loyalty, and sales through sophisticated automation strategies leveraging a range of digital channels
You will also have the following;
- Previous experience in CRM, marketing automation or other relevant roles,
including experience managing others within these functions, able to set priorities and
manage workloads - Strong communication skills and attention to detail, confidence in presenting and
justifying your proposals and performance to senior stakeholders across the business - Be commercially minded, be able to forecast & budget campaigns and
operational costs in your team - Positive, can do attitude, comfortable with problem solving, dealing with ambiguity and
being adaptable
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic
Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants), and a season ticket loan.
Uniquely You
Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply.
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods
Additional Information:
Time Type:
Permanent
Department:
CRM (Alex Dang)
Top Skills
What We Do
As many lives, generations, cultures and stories pass through our doors, our mission remains unchanged: to serve the needs and aspirations of our customers, to create new stories and bring moments of delight. Whomever they are and wherever they come from, our customers can always expect to be treated with grace, courtesy, and care. #TogetherHarrods
Open since 1834 by Charles Henry Harrod and now owned by Qatar Holding Authority, we are truly unique - a house of maisons, a modern atelier, a workshop of wonders, a convener, patron and celebrator of the world’s finest. Known around the world as one of the great luxury emporiums, we offer a transformative experience to customers who know that true value of exceptional goods and services lies beyond price. We are committed to excellence and artistry, inspired to reinvent and surprise, ensuring our position as a leader in the category.
Our people are our strength - their unique personalities and their desire to exceed expectations are what enables us to make the impossible possible for our customers.
Our customers are at the heart of our success. They’re the reason we exist, and we never forget it. And we’re always looking for new exceptional people who want to connect to them, to delight them and to become part of our story
