Lifecycle & Email Marketing Manager

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are seeking an experienced and data-driven CRM & Lifecycle Marketing Manager with a strong focus on email marketing to join Ruby Labs. This full-time role is crucial to elevate the email marketing performance across all Ruby Labs brands.

You will own the end-to-end email marketing strategy and execution, working alongside the Marketing Director and the Data & Product teams to drive engagement, retention, and conversion through email. Your mission will be to boost our email marketing performance by 50% by optimizing and creating new email flows, setting up proper A/B testing, improving our list segmentation, and more

Key Responsibilities

• Email Marketing Strategy: Lead and execute the email marketing strategy across all Ruby Labs brands.

• Lifecycle Flows: Build, improve, and maintain automated email flows to increase user engagement and retention.

• A/B Testing: Implement and continuously optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates.

• Segmentation: Develop advanced segmentation strategies to deliver personalized, relevant content to users.

• Copy & Content: Collaborate with the marketing team to write, design, and deliver effective email campaigns.

• Performance Analysis: Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel.

• Deliverability & Reputation: Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations.

• Stakeholder Collaboration: Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals.

• Tool Ownership: Own and manage Customer.io, ensuring optimal plan utilization, technical setup, and cost efficiency.

Qualifications

• Experience: Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing.

• Technical Skills:

  • Proven experience with Customer.io and Mixpanel.

  • Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices.

• Copywriting: Excellent copywriting and communication skills in English.

• Data-driven: Strong analytical skills and experience using data to improve email performance.

• Attention to Detail: High level of operational excellence with a focus on data accuracy and flawless execution.

• Bonus Points: Experience working with subscription-based, mobile, or digital consumer products.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Task Assignment

• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

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