Lifecycle and Community Marketing Associate

Posted 2 Days Ago
Easy Apply
Hiring Remotely in USA
Remote
Junior
Edtech • Kids + Family • Mobile • Social Impact • Transportation
HopSkipDrive provides alternative transportation for people who need a little extra care.
The Role
The Lifecycle and Community Marketing Associate will develop and execute multi-channel marketing campaigns, manage community engagement programs, optimize incentive strategies, and track budgets. This role involves writing content for various platforms and conducting A/B testing to enhance engagement metrics. Collaboration with a Growth Marketing team to analyze data and align initiatives with company objectives is also key.
Summary Generated by Built In

At HopSkipDrive, our goal is to create opportunity for all through mobility. 

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software, we solve the biggest transportation challenges facing schools and school districts around the country. 

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than 3.3 million rides and operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company and has raised $100M in funding to date.

Who We Are

The Lifecycle and Community Marketing Associate will play a key role in both the Lifecycle Marketing and CareDriver Community Engagement teams, helping to foster a strong sense of community while also driving CareDriver growth, engagement and retention. Through customized communication campaigns, community programs, and incentives, this role will ensure that CareDrivers feel informed, engaged, and supported.

The Lifecycle and Community Marketing Associate will support the CareDriver community by:

  • Developing and executing multi-channel marketing campaigns (email, SMS, push notifications, web, and social media) to drive engagement and retention.
  • Managing communications and resources for the CareDriver community engagement programs, such as the mentorship program, third party partnerships and more.
  • Supporting and optimizing incentive programs to enhance CareDriver engagement.
  • Writing and curating content for social media, website newsfeeds, and direct communication channels.
  • Conducting A/B testing to improve key lifecycle metrics and engagement strategies.
  • Tracking budgets and issuing payments related to CareDriver community engagement programs.
  • Partnering with Growth Marketing team members to analyze data and uncover insights to refine marketing strategies.
  • Collaborating cross-functionally to align community-building and lifecycle marketing initiatives with broader company objectives.

Who You Are

The Lifecycle and Community Marketing Associate will be the primary point of contact for initiatives and programs related to the CareDriver community. This person will:

  • Be highly organized with strong project management skills to execute campaigns and initiatives efficiently.
  • Have excellent written and verbal communication skills for engaging with internal teams and external audiences.
  • Thrive in a fast-paced environment and demonstrate adaptability to changing priorities.
  • Be proactive in identifying and implementing process improvements.
  • Have a data-driven mindset, leveraging insights to optimize marketing strategies.
  • Demonstrate empathy and a customer-first approach in all communications.
  • Have experience with marketing technology tools like Iterable (preferred), Braze.io, or HubSpot.
  • Have experience with project management tools like Asana, ClickUp, or Monday.com.
  • Be motivated by HopSkipDrive’s mission and embody the company’s core values.


Our Investment In You

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is proud to operate as a drug-free workplace. HopSkipDrive is also committed to fair and equitable compensation practices. The salary range for this role in Los Angeles, CA is $70,000 - $81,000. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.


HopSkipDrive is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.

* This role will be fully remote in one of the following states AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, SC, TN, TX, UT, VA, WA, WI**

Top Skills

Asana
Braze.Io
Clickup
Hubspot
Iterable
Monday.Com

What the Team is Saying

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Tiffany
Amir
Jack
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Mike
Deissy
Jon
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The Company
HQ: Los Angeles, CA
400 Employees
Remote Workplace
Year Founded: 2014

What We Do

We’re a company with heart. Our technology solves complex transportation challenges where there is a heightened need for safety, equity, and care.

Our partnerships with school districts, child welfare agencies and nonprofits ensure equitable educational access for our most vulnerable populations, including youth in foster care, youth experiencing homelessness, and youth with special needs.

We understand that the difference between struggle and success can sometimes be as simple as the ability to show up, which is why we’re on a mission to use innovative technology, coupled with operational expertise and new thinking to help kids reach their full potential by providing a safe, dependable way to get them where they are going.

Why Work With Us

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than 3.3 million rides and operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company.

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HopSkipDrive Offices

Remote Workspace

Employees work remotely.

HopSkipDrive’s headquarters is located in Los Angeles’ Little Tokyo district and we love this space! However we believe strongly that most roles allow for a remote-first approach to work, and most of our employees work remotely.

Typical time on-site: None
HQLos Angeles, CA
One of only three official Japantowns in the United States, our neighborhood includes old-school sushi joints, streetwear vendors, unique soft-serve spots, manga hot spots, and more. It's one of L.A.’s most bustling, delicious, and explorable districts!

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