Lead Writer, Global Training

Posted 12 Days Ago
United States of America
Senior level
Other • Retail
At NIKE, Inc., technology is laying the foundation for our digital transformation and direct-to-consumer strategy.
The Role
The Lead Writer is responsible for crafting compelling narratives and creative concepts for Nike's Global Training Brand Creative team. This role involves collaborating with multiple teams to deliver high-quality brand storytelling across various channels while ensuring content aligns with Nike's brand values and engages consumers effectively. Candidates should have extensive experience in writing and a passion for sports and culture.
Summary Generated by Built In

The Training team, part of Nike Brand Creative, touches all athletes, across sport performance and culture. We are problem-solvers and storytellers, combining strong critical thinking with best-in-class craft when it comes to creative execution. We use the power of Nike to create impact with our consumers around the world. We are an end-to-end team that works both in agile and future concepts. We make athlete* dreams real.

Who Are We Looking For?

We are looking for a Lead Writer to join our Global Training Brand Creative team! Lead Writers are outstanding teammates, passionate about creating sharp narratives, ensuring creative integrity, and executing to a high standard. They work under the direction of the Narrative Director and work alongside narrative teammates, producers and designers to craft outstanding creative. They can work across several projects at the same time, always working against long-term themes and seasonal strategy. They deliver creative concepts, manifestos, athlete* storytelling and creative messaging across all channels, working collaboratively with Brand Narrative, Art Directors and Designers to help shape our concepts.

What Will You Work On?

  • Help shape long-term and seasonal creative concepts in partnership with the Brand Narrative team and Art Direction teams.

  • Deliver best-in-class brand storytelling, with deliverables ranging from manifestos and social content, to digital campaign content, headlines, and scriptwriting.

  • Ensure our content meets and exceeds the highest standards: always on-brand, culturally aware, sport-authentic, platform right, distinctive and engaging.

  • Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.

  • Keep up to date with emerging trends in sports, design, culture, (social)media, and technology as relevant to Nike and the writing team.

  • Partner effectively across teams and dimensions—social, art direction, digital design, styling, photography, production, post-production, and marketing—throughout the creative process.

  • Ensure all projects are well-planned, creatively exceptional, and delivered on-time.

  • Review project work for highest standards of quality, consistency, accuracy, and successful completion.

  • Continually encourage and empower the team around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses.

Who Will You Work With?

You will partner closely with the Brand Narrative team and your Global Nike Training Brand Creative studio teammates, Global Marketing, Digital, Retail, Social & Production teams, Geo studios, and Legal & Business Affairs.

What You Bring To Nike

  • 5-7 years writing in an agency, brand, or social environment.

  • Bachelor’s Degree in Writing, Advertising, Communications, Marketing, Journalism, related field or equivalent combination of education and experience.

  • A passion for the Athlete*, Sport* and Culture.

  • Deep Knowledge of Global Running; the sport, the athletes and its culture

  • A portfolio of social & brand writing across platforms, displaying a distinctive voice, expert command of style and tone, and impeccable eye for detail.

  • Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content.

  • Excellent verbal and visual communication skills.

  • Ability to work collaboratively with strong interpersonal skills.

  • Experience across brand, digital, and social writing, with a solid understanding of content platforms.

  • Have a good pulse on what’s happening on the social media platforms.

  • Strong time management with ability to keep multiple projects moving forward simultaneously.

  • Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work.

  • Astute attention to detail and meticulous organizational skills.

  • Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality.

  • A sense of humor and a positive spirit.

We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Top Skills

Writing
The Company
HQ: Beaverton, OR
73,000 Employees
Hybrid Workplace
Year Founded: 1972

What We Do

At NIKE, Inc., it’s in our nature to innovate and our mission is to bring inspiration and innovation to every athlete* in the world [if you have a body, you’re an athlete]. Because we exist to serve athletes, we dare to design the future of sport. To us, innovation is about elevating human potential. We obsess over the needs of athletes of all abilities, using their insights to create products that are beautiful, useful and make all athletes better. To make big leaps, we take big risks. Incremental change won’t get us to where we want to go fast enough. So we pursue moonshots — like developing the first self-lacing shoe, running the first two-hour marathon and committing to 100% renewable energy use in our facilities. We embrace different perspectives — from scientists and designers to coders and quarterbacks — because we know everyone brings unique experiences and ideas to the team. To serve athletes across the hundreds of countries where NIKE does business, we need teams that truly reflect the diversity of our consumers and a culture of inclusivity. We aim to foster inclusion and embrace diversity throughout our business, teams, and culture to create breakthrough innovations, empower teammates to realize their full potential and bring us closer to the communities we serve. NIKE's diverse, high-performing teams around the world are united in purpose and inspired to change the world through sport.

Why Work With Us

With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world.

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