Tuff is a plug-in growth marketing team that partners with ambitious brands to drive sustainable, measurable growth. Fully remote and deeply collaborative, we specialize in Paid Media, SEO, Content Strategy, Creative, Web & CRO Strategy, and Analytics, working as an extension of our clients’ teams to build strategies that deliver results.
Our team thrives on transparency, ownership, and experimentation. At Tuff, you’ll work alongside talented marketers, strategists, and designers who are passionate about solving tough challenges and driving impact for our clients. We value autonomy, flexibility, and fostering an environment where everyone can make a difference.
Role Overview
As Lead Web Strategist, you’ll own the development and execution of web strategies and CRO initiatives that directly impact client growth. You’ll lead a talented team of UX designers, collaborate across teams, and ensure that every project delivers measurable results. This role combines leadership, strategy, and hands-on execution to refine processes and scale Tuff’s web services.
About You
- You’ve led multiple large-scale website projects, driving measurable improvements in conversion rates, traffic, and engagement.
- You’re an expert in UX/UI design and web strategy, creating user-first experiences that deliver meaningful business results.
- You’re fluent in tools like Google Analytics, Unbounce, and Hotjar, using them to track and improve outcomes.
- You’ve successfully led teams and collaborated with cross-functional stakeholders to deliver web projects on time and on budget.
- You communicate insights and strategies clearly, building trust and alignment with clients and internal teams.
Key Responsibilities
- Web Strategy and CRO Execution: Develop and implement strategies to improve user experience and drive measurable growth, owning CRO initiatives from ideation to execution.
- Team Leadership and Collaboration: Manage and mentor a team of UX designers, fostering cross-functional collaboration to deliver cohesive, high-quality web projects.
- Client Collaboration: Partner with clients and internal teams to align strategies with business goals, presenting clear, actionable insights that build trust.
- Performance Analysis: Use tools like Google Analytics and Hotjar to analyze performance, turning data into actionable strategies to improve key metrics.
- Process Optimization: Refine and scale workflows to ensure efficient delivery of high-quality web projects across diverse clients.
- Trend Awareness and Innovation: Stay ahead of UX, CRO, and web trends, implementing new tools and methodologies to continuously improve services.
- Sales Support: Partner with the sales team to develop scopes, budgets, and timelines, clearly articulating the value of Tuff’s web services.
Required Experience & Skills
- 6+ years of experience in web strategy, CRO, or a related field, ideally within a growth marketing or agency environment.
- Expertise in managing complex web projects, including landing pages, sign-up flows, and A/B testing.
- Proficiency with tools like GA4, Hotjar, Unbounce, Webflow, and Mixpanel.
- Experience leading teams and collaborating across functions to deliver impactful web projects.
- Exceptional written and verbal communication skills, with the ability to translate insights into compelling strategies that drive alignment.
- A proactive, results-driven mindset with a focus on experimentation and continuous improvement.
Nice-to-Have Skills
- Familiarity with HTML, CSS, and basic JavaScript to collaborate effectively with developers.
- Experience with eCommerce platforms and dynamic ad solutions to drive CRO improvements for retail-focused clients.
- Working knowledge of SEO principles and their intersection with CRO.
- Experience in business development or supporting sales efforts for web-related services.
- 🏡 Fully remote - work from anywhere you want
- 💻 A company laptop with software you need to do your best work
- 🩺 Comprehensive health, vision, and dental coverage
- 📈 401(k) with matching
- 🌎 Unlimited PTO policy - and we encourage you to take it!
- 👪 Parental Leave - 100% paid 12 weeks
- 🖥 Home office or co-working space stipend
- 🌐 $125/month internet reimbursement
- 🌱 Continuing training stipend of $750 annually
The starting salary range for this role is $104,000 - $124,000. *Applicants must be based in the United States. #usremote
We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Top Skills
What We Do
Tuff is a team designed to seamlessly integrate into your businesses to help you experience real growth. We build custom teams that click into your business and act as an in-house growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or team of freelancers.
Our bread and butter is building efficient, holistic marketing strategies. We do this with our process. We stay hungry for research, then execute to a T, consistently optimizing and refining to find maximum efficiencies. We do this with our team. Egoless and curious, we share hypotheses and findings with your team and each other to find more streamlined paths to growth. Finally, we do this with our style. Radical transparency is the name of the game. We believe that collaboration and showing our work is the only real way to build foundations to trustworthy partnerships.
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