Lead Performance Marketing Manager (m/w/d)

Posted 13 Days Ago
Be an Early Applicant
Berlin
Senior level
Fintech • Information Technology • Payments • Financial Services
The Role
As the Lead Performance Marketing Manager at Getsafe, you will drive customer acquisition through paid social campaigns across various platforms, optimize marketing budgets, and collaborate with cross-functional teams. You will analyze data to track performance, allowing for insight-driven decision-making and continuous improvement on campaigns.
Summary Generated by Built In

Getsafe is the digital insurance company guiding people to make smart life choices and there by their side when the worst happens. Getsafe makes insurance simple, fair and accessible with its unique technological platform and all-in-one app. Our digital insurance replaces complexity and manual paperwork with smart assistants; customers can file claims or change their coverage in real time with just a few taps on their smartphone. Our expert consultants are ready to help with questions or choosing the best insurance tailored to any life situation. No German? No problem! Getsafe offers insurance and support 100% in English, so people can get covered, and get on with enjoying life.

Since launching in Germany in 2018, Getsafe has become one of the best-rated insurtechs in Europe, serving over 500,000 customers. Headquartered in Heidelberg, Germany, with an additional office in Berlin, the company employs more than 200 people. In 2021, Getsafe received its insurance license from Germany’s financial regulator, BaFin. With €120 million raised to date, it is one of Europe’s top 10 funded insurtechs.
WHAT WE'RE LOOKING FOR: 

We’re seeking a results-driven Performance Marketing Lead to scale our digital growth strategy and drive customer acquisition in a fast-paced, high-growth environment. The ideal candidate has strong expertise in Paid Social campaigns and experience with Influencer Marketing.
YOUR MISSION:

  • Driving Paid Social campaigns across platforms like Meta, Reddit, YouTube and TikTok to maximize customer acquisition alongside well-developed CAC payback predictions
  • Managing and optimizing marketing budgets to ensure cost-efficiency and scalability in a well-defined steering regime.
  • Collaborating with cross-functional teams to align marketing campaigns with business goals.
  • Analyzing data to track performance and uncover actionable insights.
  • Testing and iterating on creatives, audiences, and campaigns to stay ahead of industry trends.

ABOUT YOU:

  • 5+ years of performance marketing experience, with Paid social expertise. 
  • Experience with Influencer Marketing to complement campaign strategies. 
  • A strong analytical mindset and the ability to optimize for measurable results.
  • Exceptional organizational skills and the ability to manage multiple priorities.
  • A passion for growth, creativity, and working in a fast-moving startup environment.


GETSAFE PRINCIPLES: 

Customer Empathy 🤝
We simplify insurance by aligning our vision with every interaction, maintaining transparency, and building togetherness and trust with our customers.

Absolute Ownership🔛
We pursue excellence relentlessly, taking full ownership, and ensuring everyone knows their role to contribute to our mission.

Day One Mindset 🌱
We strive to continually act as pacemakers, constantly optimizing, thinking ahead, and inspiring greatness to build a scalable and impactful future.

Driver Team 🏎️
We communicate effectively, collaborate positively, and drive success as equals, united by respect and an inspiring mission.

YOUR BENEFITS:

Your Journey With Us:

  • Join us in Berlin or Heidelberg and be part of our hybrid culture, with the flexibility to work remotely.
  • Be part of our growth journey through our Employee Stock Ownership Program (VSOPs), where you can claim your stake in the company and share in our success.
  • Celebrate with us at regular team gatherings, including company strategy weeks, onsite events, local meet ups, seasonal celebrations, and after work socials.

Flexible Benefits:

  • Monthly €50 flex benefit budget, allowing you to choose what suits you best — whether it’s for your Deutschlandticket, office lunches, remote setup, or company health insurance (bkV).
  • Monthly Getsafe insurance voucher to safeguard what matters most to you.
  • Workation for 90 days within the EU, giving you more freedom to balance work and travel.

We Believe In:

  • Balance: 30 vacation days — enjoy 28 regular days and 2 special days — your birthday and half days on December 24th & 31st.
  • Growth: Benefit from our annual €1,000 development budget to invest in your personal and professional growth.

Getsafe is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.
Interested? Let's chat!

Top Skills

Paid Social
The Company
Heidelberg
119 Employees
On-site Workplace
Year Founded: 2015

What We Do

Getsafe is a digital insurance company that creates a better insurance experience for everyone. Powered by its unique technological platform, Getsafe makes insurance simple, fair and accessible. As Getsafe replaces complexity and manual paperwork with smart bots and automation, customers can file claims or change their coverage in real time with just a few clicks. Since launching in Germany in 2018, Getsafe has become one of the best-rated insurtechs in Europe, serving over 550,000 customers. After having started its UK operations in 2020, expanding to Austria in 2022, and entering the French market this year, Getsafe is looking to expand further in order to serve even more European markets. Headquartered in Heidelberg, Germany, with hubs in London and Berlin, the company employs more than 250 people. In 2021, Getsafe received its insurance license from Germany’s financial regulator, BaFin. With €120 million raised to date, it is one of Europe’s top 10 funded insurtechs

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