Lead Marketing Data Analyst

Posted 3 Days Ago
Be an Early Applicant
Paris, Île-de-France
Mid level
Gaming
The Role
The Lead Marketing Data Analyst will work on extracting actionable insights from marketing and in-game data to enhance game growth and marketing efficiency. Key responsibilities include understanding the data warehouse, conducting analyses, translating findings into recommendations, optimizing marketing testing, and managing a small team of analysts.
Summary Generated by Built In

Company Description


    Job Description

    WHAT YOU WILL BE WORKING ON​

    Main challenge​

    Together with a talented team of data analysts and scientists, you will extract actionable insights from our vast marketing and in-game data, helping drive game growth and enhance marketing profitability and efficiency.​

    What it means on a daily basis​

    • Develop an in-depth understanding of our data warehouse, focusing on Marketing and game tracking data.​
    • Become an expert in our marketing data dimensions and measurement definitions.​
    • Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions.​
    • Translate analytical findings into strategic recommendations for Marketing and game teams.​
    • Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.​
    • Manage and level up a small team of marketing analysts

    Who you will be working with​

    Joining our Global Data Science and Analytics team, you will collaborate closely with our Marketing vertical teams, including User Acquisition (UA), Influencer Marketing, and Studio Marketing Activation.​

    Qualifications

    WHO YOU ARE​

    • A collaborative team player with a positive attitude and excellent organizational skills. Good verbal, written, and interpersonal skills needed​​
    • You pay strong attention to data quality and you have a passion for deep quantitative analysis​
    • A genuine passion for gaming and the gaming industry​

    WHAT YOU NEED TO SUCCEED​

    • 5+ years of professional experience, 2+ years as a team lead​
    • SQL (Big Query) expertise, crafting complex & efficient queries​
    • Python and R expertise is required​
    • Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s)​
    • Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels​
    • Solid understanding of statistical analysis and its applications in marketing and UA.​
    • Fluent in English, good presenter and communicator.​

    Top Skills

    Python
    R
    SQL
    The Company
    New York, NY
    4,821 Employees
    On-site Workplace
    Year Founded: 1999

    What We Do

    We are Gameloft and our greatest reward is seeing that 1.5 million new Gameloft games are downloaded every day.

    Our dream to offer mobile games to the entire planet through our products is about to become a reality.

    We owe our success to the talent and passion of our teams. It is because of their dedication to excellence and attention to detail that we can offer games of unparalleled quality to our millions of fans.

    Do we have strong franchises? Yes! Just take a look at Asphalt, Order & Chaos, Modern Combat or Dungeon Hunter. . We also have a great network of partners to help us deliver cool new games to your favorite device. Think Universal, Illumination Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel®, Ferrari® and many more.

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