Lead, Marketing Campaign Management

Become a part of our caring community and help us put health first
 

Humana’s Marketing organization is seeking an experienced Lead, Marketing Campaign Management - Tech Enablement, to join the team working remote anywhere in the US. The Tech Enablement Lead role reports directly to the Director, Technology, Measurement, & Optimization and owns the successful execution of marketing campaigns. The Tech Enablement role serves as a subject matter expert on the technologies and digital data assets, providing strategic direction to campaigns teams to support successful marketing efforts. The ideal candidate will have the ability to manage and optimize marketing campaigns across various channels, including email, social media, web, Print, Call and mobile. Additionally, they will have a strong ability to provide guidance to technical teams and campaign teams as well as serve as the interface between the Salesforce and marketing team.

Key Role Functions

• Manages the technology and data and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success

• Provides guidance to technical teams and serves as the interface between the Salesforce Marketing team and CenterWell Pharmacy Marketing

• Provides guidance to campaign teams on technology and data strategies to achieve pre-defined campaign goals

• Responsible for the technical organization, distribution, and archiving of campaign content

• Drives the complex integration of optimized automation across multiple channels, leveraging real-time data and AI for predictive and prescriptive marketing actions

• Identifies innovative solutions to introduce innovative technology, tools, and digital in CenterWell Pharmacy marketing efforts

• Serves as an advisor of the Technology, Measurement, & Optimization Leader in crafting the technology and data strategies for the organization

• Ensuring alignment with business objectives and compliance with legal and regulatory requirements such as GDPR and CCPA

• Provides guidance regarding Preference & subscription management to Salesforce Marketing team and CenterWell Pharmacy Marketing

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree in marketing, communications, computer science, mathematics, or a related field

• 8+ years of experience using marketing technologies to execute campaigns 

• 2+ years of project leadership experience

• Comprehensive knowledge of Salesforce Marketing Cloud, Lucidchart, or comparable campaign management/segmentation tools

• Advanced experience working with large, complex data sets within large organizations

• Strong proficiency in marketing technologies, digital cloud platforms, and data warehouse systems

• Proficiency in understanding Healthcare-related data

• Proficiency in verbal and written communication to senior and executive leadership

• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

• Master’s degree in marketing, advertising, communications, business, or a related field

• Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field

• Extensive experience with business intelligence platforms (e.g., Tableau, Power BI)

• Expertise in executing marketing technology strategies through digital marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, etc.)

• Familiarity with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and cloud storage services (e.g., Amazon S3) and how they interact with a data warehouse (i.e., Snowflake)

• Experience with tools such as Power BI, Tableau and Qlik for creating data visualizations

• Expertise in data mining, forecasting, simulation, and/or predictive modeling

• Experience creating analytics solutions for various healthcare sectors

• Prior technology and data experience with Fortune 500 Company

Additional Information 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$102,200 - $140,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
 Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.