PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
As our Lead Machine Learning Engineer, you will be the pioneering hire in our Creative Insight’s ML division, laying the foundation for a team that will grow to include additional ML engineers. You will collaborate closely with our existing team of software engineers to ideate, implement, and integrate ML technologies that analyze ad content performance and optimize audience targeting and modeling. You will be at the forefront of these initiatives, overseeing them from the initial concept stage all the way through to prototyping and implementation, in addition to conducting experiments. You will not throw anything over a wall, nor will you be expected to catch anything thrown.
Responsibilities
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- Develop and implement machine learning models to predict and analyze the performance of digital advertisements.
- Utilize statistical analysis and ML techniques to understand the correlation between ad content and audience engagement.
- Lead the ideation, design, and execution of data-driven projects that enhance our ability to target audiences more effectively.
- Innovate and implement ML solutions that can scale across various platforms and customer segments.
- Establish metrics and evaluation frameworks to assess the effectiveness of ML models.
- Wear an MLOps hat: monitor and maintain AI/ML Models in production, determining, for example, when to retrain or replace an existing model.
- Leverage Generative AI to (for example) deliver AI-assisted asset generation workflows based on historical asset performance.
- Mentor and lead a growing team of ML engineers, fostering a collaborative and results-driven environment.
Skills & Experience
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- Master’s or Ph.D. in Computer Science, Machine Learning, Statistics, or a related field.
- Minimum of 5 years of experience in machine learning, data science, or a similar role, with a proven track record of deploying models in production environments.
- 2+ years of experience leading and mentoring engineers
- Strong expertise in programming languages such as Python and ML libraries like TensorFlow, PyTorch, or scikit-learn.
- Experience in advanced predictive modeling, natural language processing, or computer vision.
- Deep understanding of machine learning algorithms, including supervised and unsupervised learning, deep learning, and neural networks (inc. Transformers).
- Familiarity with Generative AI systems.
- Experience with data manipulation and analysis using SQL, pandas, or similar tools.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Strong hands-on experience applying Software Engineering principles and practices (e.g. source code control, API design, and design patterns) to machine learning models (and other probabilistic workflows).
- Excellent communication and leadership skills to lead project teams and interface with clients and stakeholders.
Desirable Attributes
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- Prior experience in digital marketing or advertising technology.
- Familiarity with cloud computing services like AWS, Google Cloud, or Azure.
- A deep passion to create a “graph-of-thought” LLM workflow using a DAG (or DAG-like) execution engine.
About PMG:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.
We’d love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
Top Skills
What We Do
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli.
With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work nine years in a row.
Why Work With Us
PMG is a place where technologists, innovators, professionals, parents, allies, mentors, and new grads alike can continuously learn, grow and challenge themselves every day. From day one, our people are empowered to do meaningful work, to flex their agility, and to help us live our values as we strive to always change for the better.
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