Play at the highest level of growth, engagement & design mastery.
Do you...
🧠 Think like a behavioral scientist, design like a creator, and execute like a growth hacker?
📈 Obsess over onboarding, retention, and monetization patterns that move the needle?
📱 Have a sixth sense for what makes consumer app design feel effortless yet addictive?
Then you’re in the right arena.
At Passion.io, we’re looking for a Lead Growth Product Designer to architect intuitive, delightful, high-performing user journeys across our apps.
This isn’t just about “nice UI.” This is growth design as a strategic weapon.
We’re talking:
🎯 High-stakes experimentation
🧪 Rapid testing & iteration
🚀 Design that scales and converts
This role sits at the intersection of data, psychology, and visual craft - and you’ll be at the helm of it all.
🎮 Your Mission: Lead, Design, Win
Where product performance meets creative flow.
- Own the end-to-end growth design journey - from onboarding flows to monetization experiments
- Ship high-impact, user-centered designs that increase activation, retention, and LTV
- Optimize our subscription UX for scalability, performance, and joy
- Lead and scale Passion’s product design function, setting the bar for best-in-class UX
- Run usability tests, dig into user research, and turn insights into intuitive experiences
- Build systems, not just screens—create a scalable design system that flexes with growth
- Collaborate deeply with Product, Engineering, and Growth to align goals, design fast, and win together
- QA your work and uphold pixel-perfect execution across our ecosystem.
You're not just a designer - you’re a product-minded growth operator with creative firepower.
✅ You’ve got 5+ years of experience in Growth Product Design
✅ You’ve designed consumer apps that users can’t stop coming back to
✅ You speak PLG and have PLG initiatives in your portfolio backed up by data and insights to showcase
✅ You’ve worked in startups or fast-scaling environments with velocity and autonomy
✅ You understand how to design for conversion, activation, retention, and monetization
✅ You’re fluent in user psychology, behavioral design, and the art of A/B test
✅ You’re a pro at Figma, UX/UI principles, and design systems at scale
✅ You know how to translate Jobs-to-be-Done insights into real product improvements
✅ You bring a killer portfolio of best-in-class consumer app work, end to end
✅ You thrive in high-performing cross-functional teams and love fast feedback loops
✅ You can spot friction in flows blindfolded - and redesign them in your sleep
✅ You can take on feedback, and challenge the team to always be better
🤩 Bonus XP:
- Motion design chops 🎞️
- UX writing instinct ✍️
- Designed for diverse global user bases 🌍
- Experience with freemium and premium user models 💳
- Built design systems from scratch or evolved them across product lines
- Have worked on a Saas product or a B2B2C product
At Passion, we help creators turn their skills into thriving mobile subscription apps. Our product is the business.
This is your chance to lead its evolution.
You’ll be shaping the experience of thousands of creators and hundreds of thousands of users.
Every pixel you push = measurable impact.
🏆 Why You’ll Love It Here:
🌍 Remote-First - Work from anywhere in the world!
✈️ Epic Yearly Global Retreats - Past trips: Croatia, Portugal, Greece
📈 Career Level-Ups - We invest in YOU (coaching, courses, conferences)
⚡ Creative Autonomy - You ship, you own, you lead
🖥️ Tech Budget - Get the setup that powers your flow
🏖️ Recharge Properly - 24 vacation days + 10 "Celebration Days" for holidays that actually matter to you.
👶 Paid Parental Leave - Because life > work
🎯 Your Hiring Journey: Simple, Fast & Engaging ⛵
1️⃣ Discovery Call - Meet Monique, our Sr. Talent Manager, and get aligned on vibes and vision
2️⃣ Show Us Your Magic - Portfolio walkthrough with our Sr. Growth Product Manager (there may be a creative challenge if we need more context)
3️⃣ Team Jam - Connect with key folks from Product, Growth, and Engineering to ensure strong collaboration fit
4️⃣ Vision Sync - Final chat with our VP of Product to align on innovation, leadership, and the future of product-led growth at Passion
🎬 Hit Apply & Start Your Next Big Chapter
Level up your career, shape the future of subscription UX, and drive impact that scales.
Ready to design experiences users actually love and pay for?
Let’s build the next big thing - together! Apply now and start designing your legacy 🚀
Top Skills
What We Do
Are you sick of thinking about doing something but never actually taking action? Are you tired of hearing your friends talk about their awesome plans and ideas, but they never do anything?
Well so are we!
We Are Passion - Passionate people, learning about the things we are most passionate about, and sharing those learnings on a global scale to get other people following their passions too! We are all about action.
At Passion.io, you learn from successful people! Whether it's through our online courses with your favorite social media influencers and celebrities, or via our Passion Masterclass coaches who train you to build your own business you are passionate about.
You learn directly from people that turned their passion into their profession and who have years of experience getting real results. And what's even better? We use our own specially developed technology to do it!
PASSION.io’s mission is to give people the power to have more impact with their skills, and make the world more confident and passionate.
