Lead Generation Marketing Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Square Marketing team in Australia is focused on acquiring new sellers through end-to-end digital acquisition and collaboration with our sales team. We are seeking a lead generation expert to design and execute strategies that grow a pipeline of high-quality leads for the sales team.
In this role, you will develop and deliver a robust lead generation programme tailored to the Australian market, meeting both lead volume and quality targets. Your goal will be to identify, nurture, and convert high-quality SMB leads. Reporting to the Head of Integrated Marketing, this role can be located remotely in Australia or in Melbourne through a hybrid of in-office and remote working.
You Will

• Monitor, analyse, and optimise the performance of marketing qualified leads (MQLs) and sales accepted leads (SALs) to meet targets and align with strategic goals.
• Collaborate with sales, data analysts, and global lead gen teams to align strategy, tactics, and execution.
• Develop and enhance lead lists, account-based marketing (ABM) strategies, audience segmentation, and marketing collateral.
• Partner with other marketing colleagues (content, performance marketing, SEO, brand media, etc.) to design and optimise a cohesive funnel strategy that complements broader marketing activities in the Australian market.
• Advise on email marketing in Australia, maximising its potential as a channel to drive leads by working in lockstep with relevant teams.
• Serve as the in-market expert on lead generation best practices, CRM processes, and marketing automation tools, ensuring accurate tracking and ROI reporting.
• Manage and optimise the lead database, building nurture programs and maintaining data hygiene.
• Be an expert in marketing automation best practice such as lead form creation and email marketing.

You Have

• 8+ years of experience in marketing, sales, or lead generation roles.
• Strong analytical skills and a "test-and-learn" mindset.
• Proven ability to analyse marketing funnels and identify opportunities for growth in the Australian market.
• Excellent verbal and written communication skills
• Experience leveraging lead generation activities to capture and utilise audience data in compliance with Australian privacy regulations.
• Marketo, Salesforce, and marketing operations experience preferred
• Direct experience in sales enablement and working with sales teams to enhance inbound and outbound efforts.
• Experience in ABM campaigns across digital advertising, social media, content, direct mail and events.
• A track record of building and managing a robust marketable database through diverse lead-generation tactics.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, and TIDAL, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.